Reaffirming the commitment towards promoting breast cancer awareness, supporting the fighters and survivors of breast cancer, Hilton hotels and resorts across Indonesia run Pink Ribbon Campaign from October through December 2022 in partnership with The Indonesian Breast Cancer Foundation (YKPI).
Conrad Bali, Hilton Bali Resort, Hilton Bandung, DoubleTree by Hilton Jakarta – Diponegoro, DoubleTree by Hilton Surabaya and Hilton Garden Inn Jakarta Taman Palem each organizes guest activities and promotions on property to raise support for the cause. A portion of the proceeds from all activities will be donated to the foundation.
Andre A. Gomez, regional general manager of Indonesia & Timor Leste, Hilton said, “At Hilton, we always aim to make a meaningful impact on the communities we operate in. We are proud to join hands with the Indonesian Breast Cancer Foundation to once again do our part to raise the awareness of breast cancer across Indonesia.”
Linda Agum Gumelar, founder and chairwoman of the Indonesian Breast Cancer Foundation said, “I have so much appreciation to the management of Hilton hotels in Indonesia for their years of commitment to our cause; supporting us in raising the awareness of breast cancer and spreading the importance of early detection. I am delighted to continue our collaboration with Hilton hotels in Indonesia this year and we look forward to reaching out to even more people and to spreading the message even further across Indonesia”.
On the occasion, dr. Walta Gautama – Chairman of The Indonesian Society of Surgical Oncology (PERABOI) added, “As breast cancers are predicted to rise by 2030, especially in Indonesia, we need to really spread the education and the importance of early detection of cancer from a young age. Early detection is key. Cancer can be cured in this early stage.”
To spread the spirit of pink, special room packages along with food and beverage promotions are offered at several hotels during the campaign period. The hotels will also organize a variety of sporting activities – including Zumba, Pilates, fun run and fun walk – to promote a healthy lifestyle. Other activities organized at the hotels include charity bazaars and movie talks. Pink installations will also be placed at a number of hotels to raise further awareness of the cause, with guests invited to write words of encouragement that will be sent to breast cancer fighters. For guests who want to take a token home, signature pink dolls from various hotels will also be available for purchase.