Expanding its presence in Indonesia, atmos debuted its first retail location in Surabaya at Tunjungan Plaza, 1st Floor. Aiming to spread sneakers culture throughout the world and introducing atmos as one of the main players in retail streetwear and sneakers from Japan, Surabaya was considered to have a potential to continue to grow rapidly in the sneakers market with its sneakers culture and lifestyle brands.
The new atmos Indonesia flagship store in Surabaya offers spaces and experiences that are both personal and convenient. Implementing the design direction of Otaku Room of the newest store atmos Pondok Indah Mall 2, which is inspired by Japanese culture and architectural elements, atmos Tunjungan Plaza features many unique natural elements from wood and stone. atmos is still carrying several lines of exclusive and rare sneakers, while bringing a wider and diverse products that are accessible to streetwear culture.
Marcel Lukman, President Director of atmos Indonesia, revealed, “We chose Surabaya after Jakarta, because Surabaya is a city with a fairly rapid development of sneaker culture and streetwear. Moreover, the atmosphere of Surabaya will provide a unique and different shopping experience because of the Otaku Room concept.” He further added, “We received many direct requests from Atmos fans who live in Surabaya. We listened to their requests, and now we are making them happen.”
Continuing Atmos’ commitment to elevate Indonesian art and culture, atmos collaborated with Dwiky Kristio Aditama or better known as Dwiky.KA, a young visual artist who has been working on a series of graphics and artworks in various mediums, installations and various collaborations for the last few years. Dwiky.KA creates special works of art that convey messages about everyday life situations, combined with extreme things through underground music culture, science fiction perspectives, & antique/old Indonesian comics specifically for the opening of the Atmos store in Surabaya. Dwiky.KA himself is also notable for his frequent collaboration with several well-known brands such as Vans, Google, and Rolling Stones Magazine.
