Artotel Group recently announced a new strategic alliance with Absolute Hotel Services, a leading hospitality management and branding company in Asia. This alliance will amplify their respective brand reach and foster an exchange of expertise and innovation.
Under this groundbreaking partnership, Artotel Group will extend its international presence by introducing Otelart properties, Artotel’s signature global identity, making its debut in Thailand and Laos. These properties, operating under the licensure of Absolute Hotel Services, are poised to redefine hospitality in these markets. Simultaneously, Absolute Hotel Services is set to introduce its acclaimed U Hotels & Resorts, Eastin Hotels, and Eastin Grand Hotels brands to multiple destinations across Indonesia, an effort that perfectly complements the existing array of properties currently thriving in Bali.
Erastus Radjimin, the Founder & CEO of Artotel Group, echoed his excitement for this expansion beyond Indonesia’s borders, stating, “This marks an exhilarating chapter in Artotel’s journey. We are thrilled to embark on this path alongside Absolute Hotel Services, leveraging our shared spirit, identity, and dedication to redefining hospitality. With two formidable partners hailing from vital Asian markets, we are primed to make a lasting impact.”
According to Jonathan Wigley, the Founder & CEO of Absolute Hotel Services, “This collaboration is a testament to the synergy between complementary brands, operating in complementary markets, sharing a parallel DNA and company culture. Together, we are poised to create unparalleled guest experiences that seamlessly blend innovation, culture, and luxury.”
The alliance will foster collaboration between the teams of Artotel Group and Absolute Hotel Services, jointly engaging with developers to identify and seize market opportunities that align with their brands. The collective efforts of these powerhouses are poised to introduce fresh and transformative concepts to the hospitality landscape, enriching guest experiences and cultivating sustainable growth.
