
Cementing its position as a key player on the global luxury hospitality stage, Pan Pacific Hotels and Resorts redefines its ambition with Graceful Luxury, the brand’s commitment to sincere, trustworthy and gracious hospitality. To drive Pan Pacific’s growth as an international luxury brand, Pan Pacific Hotels Group invested millions of dollars in new openings, asset enhancement and elevated guest experiences that reiterate the brand’s passion for excellence.
Mr. Choe Peng Sum, Chief Executive Officer, Pan Pacific Hotels Group, said: “Pan Pacific Hotels and Resorts is raising the bar as we enter a new era of hospitality focused on the evolving expectations of the modern traveller. Our newest properties showcase this vision of Graceful Luxury – the opening of Pan Pacific Orchard in June, the relaunch of Pan Pacific Singapore this month, and the success of Pan Pacific London, which has achieved the Forbes Five Star rating every year since it opened in 2021. With more flagship openings and new signature experiences in the pipeline, we believe that our elevated brand will resonate with and earn the trust of discerning travellers across the world.”

Pan Pacific Hotels and Resorts showcases its new vision of graceful luxury through the rollout of several brand signatures. Extending thoughtful and personal service are Pan Pacific Ambassadors, welcoming hosts with deep knowledge about the property and destination. Pan Pacific Ambassadors are empowered to go above and beyond for guests, to anticipate their needs, delight them with sincere service and deliver memorable experiences.
Recognising the importance of high-quality sleep experiences, Pan Pacific Hotels and Resorts also unveils its Happy Sleepers programme, available to Club and Suite guests and VIPs including Pan Pacific DISCOVERY members of Platinum tier and above. The complimentary in-room service includes high-quality bedding; pillow menus; sleep-promoting food and beverages such as warm milk, tea and healthy snacks that help regulate melatonin.
A sleep menu brings guests through the five best yoga poses to assist with sleep and relaxation, accompanied by a guided meditation playlist, room scenting and aromatherapy bath experiences.