The two renowned brands, SOGO Department Store and Club Wyndham Asia join forces to collaborate and innovate exciting promotion and loyalty member programs to deliver customer satisfaction with integrated lifestyle and travel experiences. Taking “Make the Rest of the Year the Best of the Year” as the theme, SOGO Department Store and Club Wyndham Asia announced the collaboration on 5 October 2023 at RIVA Grill Bar & Terrace at Wyndham Casablanca Jakarta. The event also featured a talk show on how retail and travel became a significant part of lifestyle, a beauty demo “Skin Prep for Holiday” from Estee Lauder, and special offers from Jo Malone and Samsonite booths with recommended beauty and luggage products for your travel companions.
This collaboration is officialized with a signing agreement ceremony by Handaka Santosa as SOGO Indonesia Director and Michael Parsons as Senior Vice President, Marketing & Communication, Asia Pacific, Wyndham Destinations Asia Pacific, also witnessed by each management team member. The synergy of these two brands from the retail and tourism industries definitely extends awareness and loyalty to each portfolio and hotel properties to deliver service excellence to their members.
On the occasion, SOGO Department Store also announced 15 Top Spenders, attended by 5 Top Spenders, and each is entitled to a complimentary stay voucher.
For more information, please visit clubwyndhamasia.com and follow @sogo_id
