Ranch Market, Indonesia’s forefront supermarket in serving premium-quality products for the middle to high-end customers has just recently celebrated its 25th anniversary. Born under PT Supra Boga Lestari, Tbk in 1998, Ranch Market has relentlessly pursued innovation and races ahead with the commitment to deliver excellence to its customers despite several market fluctuations throughout the decades. More than just an exceptional shopping experience, Ranch Market’s customers receive education on food products for a healthy and balanced life.
This year, Ranch Market wishes to inspire their customers regarding environmental issues and carry out the theme ‘Fresh & Healthy Tomorrow’. Several Ranch Market outlets have been provided with drop boxes for plastic waste, which are then recycled and upcycled into an art installation project named “Tabur Daur” in collaboration with TacTic Art Group. The art project resulted in a record award by the Indonesian Museum of Records (MURI). Ranch Market and TacTic Art Program also carry out another interesting workshop program in partnership with “Sahabat Anak” to educate youths about plastic waste and empower them to create upcycled products which holds marketable value. This program goes in line with the spirit of PT Supra Boga Lestari, Tbk. which always focuses on education, environmental balance and sustainability.
The celebration of Ranch Market’s 25th Anniversary was held on 19 October 2023 at The Tribrata Darmawangsa. The appreciation night was dedicated to suppliers and partners for their support to Ranch Market for the past 25 years. In the spirit of the celebration, Ranch Market also presented awards to its suppliers with The Ranch Recognition Award 2023 for 4 selected partners and The Ranch Customer Choice Award 2023, to the one favorite brand chosen by loyal Ranch Market customers.
Ranch Market’s 25th Anniversary is also used as an opportunity to improve their customer loyalty program which was invented in 2016. The program which was named MyTRUST (TRUe STandard) has been changed to Ranch by Blibli Tiket in cooperation with Blibli Tiket Rewards, providing loyal customers with more benefits and experience.
