“Discover Indonesian Modest Fashion Excellence” as a highlighted theme, JMFW aims to accelerate Indonesia’s modest fashion, industry, and ecosystem to become the center of the world’s modest fashion. In this 3rd year, JMFW has shown even greater achievements not only through its fashion shows but also through stimulating economic growth in the modest fashion ecosystem, which involves many stakeholders in promoting Indonesia’s fashion and creative industry to the global market.
The growing trend of wearing modest fashion has become part of a lifestyle. Not only in the Muslim-majority countries, but even broader including the worldwide renowned brands such as Dolce & Gabbana, DIOR, and Uniqlo x Hana Tajima have also taken the opportunity to market modest fashion collections. The fashion industry is also embracing more modest fashion designers. International fashion stages such as New York Fashion Week, London Fashion Week, and Paris Fashion Week have also featured modest fashion collections in recent times.
This year’s JMFW event features the designs of 214 designers/brands with around 1,000 collections, as well as brands from the supporting sectors, such as beauty and cosmetics, textiles and garments, footwear, bags, accessories, and jewelry, as well as other lifestyle brands.
During the 3-days exhibition, JMFW presents numerous fashion shows, trade exhibitions, and business matching sessions. JMFW 2024 is supported by various ministries/institutions, such as the Ministry of Tourism and Creative Economy, the Ministry of Education and Culture, the Ministry of State-Owned Enterprises (BUMN), Bank Indonesia, the Indonesian Chamber of Commerce and Industry (Kadin) as well as other sponsors, namely Wardah, Mustika Ratu, APR, UBS, Bank Syariah Indonesia, Toyota, Tokopedia, Vivere, and You-C1000.
