The nation’s Youth Pledge Day was commemorated by PT United Tractors Tbk. (UT) with Educulture Fest 2023. Themed “The Beauty of Indonesia’s Cultural Diversity”, it was an invocation to preserving national culture through celebrations as well as nourishing the fidelity for nation and country. Educulture Fest 2023 was also dedicated to asserting a value proposition for the sake of the company’s sustainability, emphasizing on Diversity, Equity and Inclusion (DEI) values.
Taking place at UT Head Office, Cakung, Jakarta from 1 September to 27 October 2023, Educulture Fest 2023 collaborated with a number of artists, small and medium businesses, and company-sponsored school, attended by UT Group’s employees as well as students from 18 provinces, trusted to take part in the conservation of cultural diversity and the nation’s unity. Delivered by Human Capital General Manager Abun Jufar Jaya, UT acknowledges the cultural diversity of the country as one of many uniquenesses that’s worth being grateful for. The company will always strive to give the same chance for every part to succeed in accordance with each of their own contributions and achievements.
Among the most important agendas in the event was the graphic design competition which took the theme of diversity (keBhinekaan) and participated by all UT Group employees and UT-sponsored schools, resulting in the collection of 390 artworks from 27 provinces in Indonesia. There was also a design exhibition featuring 50 of the best works, performance art, as well as a batik fashion show which was attended by UT Group employees and students of UT-sponsored schools. Then, there is an art market that displays local and traditional products from UT-assisted small to medium businesses.
Through the whole chain of activities, UT hopes that it can increase awareness, enthusiasm and commitment to diversity within the UT Group in order to increase collaboration and work productivity as well as increasing the role of organizations in maintaining national unity and integrity through the diversity of Indonesian culture which has an inclusive and nationalist character.
