Frank & co., a jewelry brand that has been consistently providing high quality pieces since 1996, is thrilled to announce its support for the 26th AMI Awards. The Anugerah Musik Indonesia (AMI) Awards itself is one of the highest and most prestigious award events for Indonesia’s music industry players and listeners. Conducted on 8 November 2023 at the JIExpo Convention Centre, Jakarta, the AMI awards event was celebrated by the performance of Indonesian remarkable singers, such as Bunga Citra Lestari, Isyana Sarasvati, Mahalini, and many more.
Pavita Kumala, General Manager Marketing Central Mega Kencana (CMK) revealed her excitement, “Presenting trophies, which are adorned with diamonds, is the first in the history of the AMI Awards. There are only nine trophies available in the world that are specifically given to distinguished individuals as the winners of the awards, proving their influence in Indonesia’s music industry. Has been going around for almost three decades, Frank & co. is always committed to innovate, both in product development and other areas. Therefore, Frank & co. and YAMI collaborate together to present a special trophy with a collar design studded with F VVS quality diamonds which was received by the recipients of the 2023 AMI Awards, namely notable Indonesian musicians who often innovate to present high quality musical pieces to the public.”
Furthermore, these specially designed trophies were presented exclusively to the winners of the 26th AMI Awards, including The Best of The Best and Lifetime Achievement Award categories. These trophies themselves have a slightly different design from the usual AMI Awards trophies as they have an additional diamond-studded collar with F VVS quality. There are 359 F VVS diamonds with a total of 1 carat in each trophy for the 26th AMI Awards presented by Frank & co.
Diamond symbolizes strength, eternity and beauty; the same values as music conductors who lead with determination and vision. Musical conductors with their iconic jacket lapels have inspired Frank & co. to grace the collar with the diamonds, so that the symbol of leadership and excellence will shine through eternally. The music conductor who is the embodiment of the AMI Awards trophy itself is the image of a leader who commands an orchestra with precision thus a beautiful musical symphony is created.
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