The success of Benang Jarum in the domestic and international world of the fashion industry has reached its 4th anniversary. Founded in 2020, Benang Jarum has proven impressive achievements with 24 offline stores spread across 19 cities in Indonesia, including exceptional collaborations with globally renowned brands such as Emily in Paris and Chupa Chups, moreover with Benang Jarum’s presence in Jakarta Fashion Week, London Fashion Week S/S 23-24 even strengthened their positioning in the global stage of fashion industry.
The ‘4everforward’ Anniversary Soiree was held on 25 February 2024 at the Benang Jarum store in Pondok Indah Mall 3, and simultaneously in 14 cities across Indonesia’s archipelago, including Jakarta, Makassar Pekanbaru, Cirebon, Batam, Bandung, Samarinda, Banjarmasin, Surabaya, Padang, Jambi, Palembang, Medan and Banjarbaru. In this event, Benang Jarum invited its loyal fashion lovers to join the celebration. On the occasion, Benang Jarum also showcased its latest collection through a trunk show, which highlighted a series of elegant monogram, impressive lace, and embroidery detailed collections that are available in various ranges of clothing items that include shirts, maxi dresses, tunics, blazers, and pants in timeless color tones such as black, broken white, brown, dusty rose and maroon which also suitable with the forthcoming Ramadan moment approaching and any other occasions.
Moreover, as Benang Jarum celebrates its 4th year of success, is strongly committed to moving forward, creating bold innovations, aspiring to lead a more sustainable fashion, as well as continuing to bring a positive spirit and confidence to fashion fans domestically and internationally. Benang Jarum also aims to expand its global reach to a broader international stage.
“We certainly hope as in its 4th year, Benang Jarum continues to achieve more, create bigger breakthroughs and creative innovations, and be able to grow and penetrate the global stage. Hopefully, we can “GO BIG” in Indonesia and make our brand even stronger on the international stage. Currently, with 24 stores, furthermore can increase and bring positive impacts to the communities,” said Allyssa Hawadi as Co-Founder of Benang Jarum.
