As an exclusive retailer under Time International since 2009, Urban Icon has succeeded in maintaining and spreading its core values; care, fun, community, creativity and personalization through product curation and good communication with customers. In 2024, Urban Icon is celebrating its 15th anniversary by presenting a new appearance through the latest logo and store concept.
The brand-new logo signals a rejuvenated image that embraces a clean and modern aesthetic. Combining handwritten lettering with bold letters, the new logo encapsulates a warm and contemporary essence that aligns with Urban Icon’s aspirations. In addition, the new logo also symbolizes inclusivity, representing and emphasizing Urban Icon’s dedication to prioritizing loyal customers. As a complement to the evolution of Urban Icon, the new store concept also strengthens all the values reflected by the new logo, bringing a brighter, more fun and stylish design.
“Upon entering the new Urban Icon store for the first time, visitors will immediately feel the difference. Starting from the store lighting, product layout, interior decoration, to comfort in viewing product choices, everything has been successfully improved,” said Urban Icon’s Senior Division Head of Retail & Operations, Bardon Matthew.
To mark this impeccable moment, Urban Icon held a launching party on Thursday, February 29, 2024, celebrating the new concept store. This event took place at Urban Icon Grand Indonesia, West Mall and was open to the public. Adding the exciting atmosphere, Urban Icon also collaborated with Brother, a free embroidery services for various types of bag materials. Apart from that, this event was enlivened by a DJ performance, special offers, and an exclusive opportunity to see the complete collection from the newest brand Urban Icon, Doughnut.
