Indonesia Fashion Aesthetics (IFA) 2024 is founded by notable and public figures, with great passions for the future of Indonesian fashion, beauty, and the creative industry. Initiated by Drg. Divya Linda, together with Itang Yunasz, Marini Zumarnis, Okky Asokawati, Rya Baraba, Dian Komalasari, Elma Theana, and Ayu Dyah Andari, IFA aims to support and promote the SMEs and Indonesian fashion designers and fashionpreneurs creative designs to the domestic and international market. This first IFA is titled “A Reflection”, and is a collaborative event featuring a fashion show, exhibition, awarding, and charity event that was successfully held at the prestigious Grand Ballroom at Intercontinental Jakarta Pondok Indah in an elegant ambiance and setting on 4 March 2024 with over 20 well-known participating Indonesian designers, fashionpreneurs, brands and sponsors line of products.
The IFA fashion show showcased a series of fashion designs from 22 well-known Indonesian designers and brands and was divided into two sessions. Most designers and brands showcased their upcoming Raya series collection in various ready-to-wear, contemporary, and sporty looks. In the first session showcased collections from Itang Yunasz, Mayra Indonesia, Rya Baraba, Nabila, Gita Orlin, Kaloka, Mazu Label, Saffana, Classic Klamben, L by Laudya Cynthia Bella, Si.Se.Sa, Buttonscarves. Followed with the second session featured a series of designs from Ayu Dyah Andari, Wiwiek Hatta, Viena Official x Treasure Jewelry, Angelina, ZETA Prive, Nats Wear, Ellaya, Lia Soraya, Donna Prive, and Ivan Gunawan Prive.
This year IFA also featured an awarding session named “IFA AWARD 2024”, as appreciation for the achievement of fashion designers, fashionpreneurs, and practitioners in the creative economy, beauty, and health industries that also drive and boost the SMEs for a better economy and welfare.
The IFA 2024 is supported by the Ministry of Women’s Empowerment and Child Protection of the Republic of Indonesia, the Ministry of Tourism and Creative Economy of the Republic of Indonesia, and the Ministry of Trade of the Republic of Indonesia; and sponsored by the Lembaga Penjamin Simpanan (LPS), Bank Syariah Indonesia (BSI) Prioritas, Pegadaian, Instaperfect, Drg. Devya Linda, and Dermagloss.
