Aligning with the global campaign activations of the Singapore Tourism Board (STB) with ‘Made in Singapore’, on the electronic billboards along MH Thamrin Street, a series of captivating 3A animatronic videos transports viewers into the heart of Singapore’s charm. This visual experience runs until 21 March 2024.
The animatronic video series invites Indonesian travelers to explore the uniqueness of Singapore from well-known destinations such as Gardens by the Bay, to hidden gems such as Lau Pa Sat and our heritage shophouses. The 3D spectacle not only marks STB’s pioneering venture into innovative technology but also underscores Singapore’s commitment to transforming ordinary moments into immersive experiences filled with wonder and fascination.
The launch of the new campaign comes on the back of a remarkable recovery for Singapore’s tourism industry in 2023 with International Visitor Arrivals (IVA) reaching 13.6 million and Tourism Revenue (TR) estimated to reach an impressive between $24.5 to $26 billion. This achievement surpassed STB’s initial projections of 12-14 million tourists and tourism revenue of $18-$21 billion forecasted earlier in the year. Notably, tourist arrivals from Indonesia led the surge with almost 2.3 million visitors, followed by China and Malaysia with 1.4 million and 1.1 million tourists, respectively.
In 2024, Singapore is poised to attract a significant number of visitors from Indonesia given the strong lineup of entertainment, sporting, and business events throughout the year. The city is a premiere destination for entertainment acts such as Taylor Swift and Bruno Mars; and sporting events such as the Formula 1 Singapore Airlines Singapore Grand Prix, Tour de France Prudential Singapore Criterium, and the Standard Chartered Singapore Marathon amongst others.
For the Indonesian MICE traveller, Singapore will host several international business events this year including Asia’s leading international Food & Beverage event, Food & Hotel Asia on 23-26 April 2024, Rotary International on 25-29 May 2024, NRF 2024: Retail’s Big Show Asia Pacific on 11–13 June 2024, and Medical Fair Asia on 11–13 September 2024.
During the launch and media event in Jakarta, attended by H.E. Kwok Fook Seng (Ambassador of Singapore to Indonesia), Mohamed Hafez Marican (STB Area Director, Indonesia), also invited two famous Indonesian personalities: Refal Hadi and Anya Geraldine. Together, they spearhead an online consumer engagement activity on Instagram and TikTok using #TheUnexpectedSG, a video challenge to culminate six lucky winners, who will earn the chance to experience how ordinary moments are transformed into extraordinary experiences in Singapore. The winners will each receive a prize of a trip to Singapore.
At the launch event, STB welcomed Chef Hafizzul Hashim, the esteemed owner and chef of Fiz Restaurant, renowned for its contemporary Southeast Asian cuisine. Chef Hafizzul personally prepared the tantalizing Singaporean Chilli Crab as featured in the animatronic 3D videos, providing guests with a sample of the culinary delights awaiting them in Singapore. Among other signature dishes prepared by Chef Hafizzul were Wagyu Rendang and Tapai Pulut Hitam as dessert. Dishes are cooked by using only seasonal ingredients and spices that were foraged and thoughtfully prepared from the Southeast Asia region and beyond, with methods that value ancient methods and creative modern refinement.
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