Modinity is a lifestyle group that currently curates 8 brands ranging from fashion to beauty. Initiated by Buttonscarves in 2016 now it has become a global lifestyle brand that produces printed scarves and various fashion accessories. The group is also an homage to Indonesia’s top modest fashion brands, such as Benang Jarum, Benang Jarum Couture, and Buttonscarves Beauty, and then as it expands joining other brands including Nada Puspita, Zyta Delia, and Mira Filzah brand from Malaysia.
With a commitment to celebrate the Indonesian fashion industry’s beauty and uniqueness, together with fashion fans, Modinity held its first fashion show, titled Modinity Fashion Parade 2024. Highlighting the theme “Alluring The Infinity”, Modinity Fashion 2024 Parade presented various collections from each fashion and lifestyle brand that joins under the group. The event showcased the Raya 2024 collection with a charming attraction and depicted infinite diversity. It’s an event to showcase creativities and innovations into the realm of the fashion world.
Modinity Fashion Parade 2024 was successfully held on 9 March 2024 at the Grand Ballroom, InterContinental Hotel Jakarta Pondok Indah with participating fashion brands, including Buttonscarves, Benang Jarum, Benang Jarum Couture, Nada Puspita, and Zyta Delia, in addition Buttonscarves Beauty as the official makeup brand for this event.
The spectacular runway of Modinity Fashion Parade 2024 also presented the philosophy behind each unique design in line with the latest trends without abandoning the unique identity of each label. The fashion show was divided into three sessions, and each session was divided into three different themes that reflect Modinity itself: Modest, Modern, and Infinity.
Apart from the spectacular fashion show, the Modinity Fashion Parade 2024 also featured the “See Now, Buy Now” shopping experience for various Raya 2024 collections at the exhibition booths on this occasion. Thus, visitors not only witnessed fascinating performances presented by each brand at Modinity but also had the opportunity to experience first-hand exclusive shopping experience.
