As Halal beauty products became in high demand in the vast and growing Indonesian cosmetic industry, PRSY (Parisya) Skincare was established. With a high passion toward the beauty and cosmetics world, PRSY was founded by three inspiring women entrepreneurs; Caroline Soerachmat, Kharisma Bibitani, and Kunti Tyas Puruhito.
Respecting the balance of tradition and modernity that continues to innovate, PRSY combines Islamic values and innovative skincare solutions. PRSY upholds consistency in using best-quality ingredients that are in line with Islamic values.
“We are committed to using natural ingredients that have Islamic values, hence these natural ingredients will be consistently used in all our product range,” said Kunti Tyas Puruhito.
Kharisma Bibitani also explained, “PRSY or Parisya means shield or protector, which symbolizes our commitment to protect your skin with the best care products inspired by Islamic values.”
“Carrying a tagline ‘Be Pure, Be Radiant, Be PRSY’, your heart is pure or cleanse and cool as if you feel close to Allah SWT, your skin will look radiant and glowing that bring out the beauty and goodness” added Caroline Soerachmat.
One of the natural ingredients with Islamic values used by PRSY is Zamzam water which is believed to contain alkaline that neutralizes acids obtained from unhealthy diet habits. Then, Gluconolactone, a skin-friendly ingredient that is often found in serums and creams, helps cleanse the skin of free radicals. Another ingredient is Fig fruit which contains antioxidants to maintain healthy skin cells, prevent collagen damage, and repair wrinkles on the skin.
On its first launch event, PRSY introduced four products, featuring a facial wash, toner, day cream, and night cream series. This includes PRSY Zamzam Foaming Wash to clean the skin, nourish, brighten, and hydrate the skin; PRSY Zamzam Brightening Toner to hydrate, moisturize, brighten and revitalize the skin; PRSY Zamzam Hydraglow Daycream to moisturize, hydrate, brighten and increase skin elasticity; and PRSY Zamzam Renewal Night Elixir for nourishing, hydrating, brightening and anti-aging.
During the event, a talk-show session was also held on the topic of skincare and its trend featuring well-known speakers and experts: Shandy Purnamasari (Owner of PT Kosme), Cathy Sharon (Founder of Sada by Cathy Sharon), and Dr. Made Sanitca Indah (Dermatolovenereologist & Aesthetics).
PRSY products are available on prsy.co.id also on Tokopedia, Shopee, Tiktok: prsy beauty.
