Celebrating its 8th anniversary, Buttonscarves, one of the leading lifestyle brands in Indonesia, held the Anniversary Iftar event with BSlady on 30 March 2024, at The Grand Ballroom, InterContinental Hotel Jakarta Pondok Indah, attended by more than 500 BSLady and other VIP guests.
A celebration with a theme #Infinite8lessing reflects a spirit of gratitude for Buttonscarves’ extraordinary journey over eight years. The theme represents the unlimited support and blessings throughout the 8 years of Buttonscarves’ presence for BSLady. Additionally, the number 8 implies an eternal cycle, as the “Infinity” symbol, which means unlimited potential to grow and become a leading global brand.
Having various outstanding accomplishments over the last 8 years with continuous dedication to quality, innovation, and commitment to BSLady, Buttonscarves has become one of the most preferred fashion brands in Indonesia and abroad. With various #ButtonscarvesGoesGlobal steps in the International fashion world, including being the first Indonesian brand to present a light show at AIN Dubai, showcasing at the prestigious New York Fashion Week A/W 23-24, creating a Giant Hold Me Bag Installation in Times Square, showcasing at London Fashion Week S/S 23-24 and Kuala Lumpur Fashion Week 2023, creating branding vehicles in Kuala Lumpur to London, presenting the Giant Nina Inflatable Bag in London and Paris, collaborating with the Singapore Tourism Board, creating a pop-up installation in Orchard, and branding One Dollar Ice Cream in Singapore.
In this event, Buttonscarves invited Prof. Dr. M Quraish Shihab, as Founder of the Al-Qur’an Study Center to guide Ramadan Studies on “Decorating and Dressing according to Islam”. The event was also enlivened by the presence of a guest star, Marcell Siahaan, with his musical performance.
The peak of the event was to give prizes and a grand prize of Umrah to the lucky BSLady winners, as well as a special 8th Anniversary Goodie Bag collection, namely the Samla Series with exclusively designed colors for invitees. However, the Samla Series collection will also be available online and offline from 31 March 2024, making it possible for all BSLady to celebrate this anniversary spirit together.
