Another breakthrough of the #ButtonscarvesGoesGlobal campaign in the international fashion world, Buttonscarves, was warmly welcomed and witnessed by Turkey fashion enthusiasts. Buttonscarves was the Official Exclusive Partner of Istanbul Modest Fashion Week (IMFW), which runs from 25-27 April 2024 at Fişekhane-Gallery, Istanbul. The IMFW was attended by various international fashion brands.
Performing as the closing act, Buttonscarves stole the public’s attention with the appearance of a global icon and the world’s first hijab supermodel, Halima Aden, who succeeded in breaking onto the prestigious international fashion runways. The presence of Halima Aden on the Buttonscarves runway at IMFW 2024 was a manifestation of Buttonscarves’ vision and mission of #ButtonscarvesGoesGlobal.
As the Official Exclusive Partner for Istanbul Modest Fashion Week, Buttonscarves also held a Welcoming Night at the iconic Istanbul luxury 5-star hotel, Ciragan Palace Kempinski. The event was attended by well-known global influencers and international brands who also participated in the IMFW 2024 event.
Closing a series of #ButtonscarvesGoesGlobal campaigns in Istanbul, Buttonscarves once again presented their iconic giant installation, the Giant Britney Bag in a strategic location that shows the beauty of the city of Istanbul and faces directly to the Bosphorus Strait. Decorating the city of Istanbul with its splendor, this installation measures 4.5 meters high, 1.9 meters wide, and 1.5 meters long. The striking Viva Magenta color reflects the spirit of #ButtonscarvesGoesGlobal.
Buttonscarves has a strong commitment to bringing its name to the global market. Buttonscarves CEO, Linda Anggrea, stated, “Becoming the Official Exclusive Partner of IMFW 2024 and collaborating with Halima Aden is the manifestation of our #ButtonscarvesGoesGlobal vision, where we are determined to become a leading global brand that can embrace and inspire all women in different parts of the world. Of course, this campaign would not be complete without the presence of the giant installation which has become the signature of the #ButtonscarvesGoesGlobal activation, installed near the Bosphorus Strait, at the heart of Istanbul.”
