Another breakthrough of the #ButtonscarvesGoesGlobal initiative, following stealing the spotlight of Istanbul Modest Fashion Week, Buttonscarves again collaborated with Halima Aden as the icon for The Crown Series collection. Having Halima Aden as an icon is a manifestation of the #ButtonscarvesGoesGlobal vision to strengthen its presence in the international fashion world, which inspires many women.
The Crown Series features scarf products in 14 elegant colors, with limited stock available, which was released on 14 June 2024 and can be purchased through buttonscarves.com and in all offline stores spread across Indonesia and Malaysia.
This exclusive collection, The Crown Series carries the symbol of the crown as a representation of women’s beauty, honor, and strength. The motif combines baroque motifs and chains, creating an elegant and classy impression.
Representing as the icon of The Crown Series, Halima Aden was a semifinalist at the Miss Minnesota USA pageant in 2016 and became the first hijab model to appear on the cover of Vogue magazine. She is also active in various social activities as a UNICEF Brand Ambassador, models for well-known global brands, and participates as a judge in numerous international beauty events.
In this collection, Halima Aden represents a message about women’s strength, not only emphasizing the connection with the theme, but also relating the idea that every woman has unlimited potential to make their dreams come true.
Linda Anggrea, CEO of Buttonscarves, stated, “We feel very honored to be able to attract the world’s first hijab supermodel, Halima Aden as an icon for The Crown Series collection. Through this series, we want to convey that every woman can be whatever they want to be. There are no limits to dreaming big. We do hope through this #ButtonscarvesGoesGlobal campaign will further our dreams of captivating the global market.”
