Sarirasa Group is excited to reveal the forthcoming 50th anniversary festivity, named Semesta Rasa. This announcement signifies the start of a series of events culminating in the grand celebration on 21 July 2024, at Fountain Plaza Senayan.
At the press conference, Sarirasa Group presented a distinctive overview of its journey since 1974, accompanied by a concept lunch and traditional Balinese gamelan music. The event also offered a glimpse of the upcoming Semesta Rasa event. The showcase included a variety of curated signature dishes that have played a significant role in defining the company’s legacy since its inception, such as the iconic Satay, symbolizing the rich flavors of the archipelago, and the special Nasi Berkat Ulang Tahun, a dish created specifically for the anniversary celebration.
The event is designed to showcase Sarirasa Group as more than just a culinary brand, highlighting its dedication to preserving Indonesian culture and the environment. Furthermore, the group will be revealing two new business units, Sarirasa Origin and Sarirasa Tanahmula.
Sarirasa Origin
Founded in 2019, Sarirasa Origin is dedicated to cultural Preservation, Promoting, and Enhancing Indonesian culinary traditions. The initiative acknowledges that culinary traditions and cultural practices are intertwined, with each dish carrying invaluable stories of history and customs.
Sarirasa Tanahmula
Reflecting Sarirasa Group’s commitment to environmental sustainability, Sarirasa Tanahmula focuses on innovative waste management programs. This initiative aims to minimize ecological footprints and preserve Indonesia’s natural beauty for future generations.
CEO Benny Hadisurjo stated, “Celebrating Sarirasa Group’s 50th anniversary is a significant milestone for us. It’s a time to reflect on our journey, celebrate our achievements, and look forward to continued innovation and growth. We are committed to elevating Indonesian culture and cuisine, both domestically and internationally.”
Apart from marking the anniversary milestones, Sarirasa Group is set to broaden its presence worldwide by establishing outlets in Europe, introducing Indonesian flavors and cultural richness to a global audience. As a highlight of the anniversary celebrations, Sarirasa Group will collaborate with Swara Gembira to host the Gemah Ripah exhibition at Atrium Senayan City from 9 – 11 August 2024.
Sarirasa Group (@sarirasa.group) • Instagram photos and videos
