American Standard as one of the brands under LIXIL presents its latest innovations in the form of bathroom equipment and fittings in the American Standard Color Series collection which appears in the kids bathroom in the home-in-mall installation “The House Within”, the result of a collaboration between Lifetime Design and Arief Muhammad. The integration of American Standard Color Series products in kids bathroom design provides a children’s bathroom that is not only functional, but also aesthetic, safe and comfortable for the occupants. .
In Indonesia, the majority of homeowners prioritize beautiful home design without paying sufficient attention to the importance of bathroom design. However, research shows that bathroom quality can significantly impact an individual’s health and well-being. A high-quality bathroom not only provides a space for self-care but also promotes relaxation and self-revitalization. Moreover, given the current trend of smaller residences, optimizing bathroom design becomes crucial to ensure the well-rounded experience for occupants.
LIXIL Group, as the world market leader in building materials, has a vision to create better homes for everyone, anywhere. LIXIL meticulously considers all design and functional details, especially in terms of space optimization, health and well-being, and sustainability. In Indonesia, LIXIL operates through two business units: LIXIL Water Technology (including American Standard, GROHE, and INAX) and LIXIL Housing Technology (including TOSTEM).
LIXIL and all its affiliated brands remain committed to enhancing the quality of life for many people through an approach they call “Living Technology.” This approach encompasses attractive design, reliable quality, people-focused innovation, responsible practices, and integrated expertise. American Standard, with 150 years of existence, continues to simplify lives by designing toilets, faucets, showers, bathtubs, and other products that are both user-friendly and durable.
Inspired by the colors of life that add joy to the family, American Standard presents the newest collection, namely the American Standard Color Series. A colorful collection that not only adds aesthetic value but can also be color therapy for the occupants. The American Standard Color Series will turn the bathroom from just a purely utilitarian space, but also a space where residents can feel safe and comfortable when they take care of themselves. Available in several captivating color themes—such as Polished Cool Sunrise, Polished Warm Sunset, Polished Hard Graphite, and Brushed Hard Graphite—the American Standard Color Series is designed using cutting-edge technology. The collection features PVD surface technology, ensuring long-lasting colors, and Dura Tone technology, which enhances color vibrancy.
“The House Within” installation, crafted by Lifetime Design, offers an immersive experience that thoughtfully balances functionality and design aesthetics for future housing. Deliberately highlighting the children’s bathroom, in collaboration with LIXIL, the installation showcases the flexibility of the American Standard Color Series, aligning with the room’s aesthetic vision. Recognizing that bathrooms are susceptible to bacteria and germs, the collection incorporates HygieneClean technology—a signature American Standard feature—further enhancing its quality. As the head of the family, “The House Within” reflects my aspiration to provide quality housing.
Hasan Alatas, Head of HOIRe by Lifetime Design, ensures that every room, including the children’s bathroom designed by an interior expert, combines functionality with aesthetic value. Through this collaboration, we demonstrate that maintaining personal hygiene can be a fun and memorable experience for children when equipped with a high-quality bathroom. The initiative was sparked by Arief Muhammad, a well-known influencer and young entrepreneur.
From July 7 to 20, 2024, at Senayan City Mall in Jakarta, “The House Within” served as a soft launch event for the American Standard Color Series. Although the collection is not yet available in stores, this installation provides an up-close look, inspiring homeowners to create quality living spaces in the future.
