
The annual Jakarta Muslim Fashion Week (JMFW) 2025, with Indonesia as the center of the world’s modest fashion, is back! JMFW will be held from 9-12 October 2024 at the Indonesia Convention Exhibition (ICE) BSC City, Tangerang, Banten coincide and part of the Trade Expo Indonesia (TEI) 2024. Indonesia has been recognized and plays a significant role in modest fashion trends worldwide.
The Trade Minister of the Republic of Indonesia, Zulkifli Hasan on the launching ceremony of JMFW 2025 at the Ministry of Trade office on 17 July 2024 said, “JMFW shows that Indonesia along with its diverse culture and various resources, we have all we need to collaborate to show the global fashion world. As a joint effort to form Indonesia as the center of world modest fashion is through collaboration. These become our strength factors, to produce something spectacular. This was also the initial commitment of JMFW formation, which means collaborating in an ecosystem of stakeholders, which includes involvement of government through ministries, institutions, business sectors, academics, banking, associations, and media,” added the Minister of Trade.
“Buyers from all over the world will see Indonesia as the center. I am confident about all the joint efforts, supported by the potential of our cultural diversities, local wisdom, and human capital. Indonesia will not only inspire the world but soon dominate the modest fashion industry in the global market,” emphasized the Minister of Trade.
Since its formation in 2021, JMFW’s strategies carried out by stakeholders must be integrated, efficient, and effective. As a form of synergy at JMFW 2025, the Ministry of Trade and the Ministry of Tourism and Creative Economy held seminars and curation series in four cities in Indonesia, namely Pekanbaru, Makassar, Solo, and Bogor. Through the process of curation and mentoring activities, 34 designers or brands have been selected to take part in the JMFW 2025.
In the human capital development sector, the Ministry of Trade also collaborates with the Ministry of Education, Culture, Research, and Technology by facilitating students from the Vocational Education Unit to display their fashion works at the JMFW 2025. Meanwhile, Indonesia’s leading local beauty and cosmetics brand, Wardah once again became the official make-up partner and will showcase its innovative products at JMFW 2025. This year, JMFW will continue collaborating with the Indonesian Textile Association (API), with a designated area for its members. As for the banking partner, this year JMFW is supported by Bank Syariah Indonesia (BSI) as the official bank partner. The marketing partner of JMFW will collaborate with Tokopedia and Tiktok Shop as the official e-commerce platform that will help modest fashion brands reach even broader consumers throughout Indonesia. This year JMFW also introduces emerging talents from all over Indonesia, the Yogyakarta Provincial and City Governments of Mojokerto will showcase the fashion works inspired by rich local culture on the main stage of JMFW 2025.
The launching ceremony of JMFW 2025 also featured a fashion parade from Indonesia’s leading and well-known modest fashion brands and designers, including Chante Ivan Gunawan, Jenna and Kaia, Muda Official, Zaskia Mecca, and Calla the Label.
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