The annual Indonesian and the ninth series of modest fashion festivals, MUFFEST+ 2024 Road to IN2MF was successfully held from 8-11 August 2024 at Istora Senayan Jakarta with over 175 fashion and lifestyle products participating.
This year’s theme of “Flying to The Global Market”, MUFFEST+ 2024 Road to IN2MF provides a shopping experience with the spirit of travel in style, with Indonesian modest fashion as a trendsetter in the international fashion world and to make Indonesia one of the world’s modest fashion centers.
During the 3-day event at Istora Senayan Jakarta, featured an exciting airport ambiance and decoration, where visitors are invited to shop and participate in the programs, exhibitions, and attending fashion shows. Another creative collaboration and a highlight of this year’s MUFFEST+ was the fashion show accompanied by performances from young musicians ‘Voice of Baceprot’ and ‘HIVI’ gave a more refreshing atmosphere to the shows. Other programs and inspiring activities were featured such as talk shows, halal lifestyle, and future fashion trend seminars attended by students, designers, MSMEs, textile and fashion industry stakeholders, as well as for the public.
The MUFFEST+ consistently promotes extensive collections of modest fashion styles ranging from streetwear, urban and contemporary styles, and evening wear, to syar’i by applying sustainable concepts. This year’s MUFFEST+ also exhibits textile products, ready-to-wear modest clothing, and accessories including hijabs, accessories, bags, footwear, beauty products, and cosmetics.
Enhancing the shopping experience for visitors, MUFFEST+ 2024 Road to IN2MF provides a dedicated Food & Beverage (F&B) area with MSMEs providing customers to enjoy a wide variety of halal culinary delights, which also means creating and strengthening the culinary sector in the halal industry ecosystem.
MUFFEST+ 2024 Road to IN2MF was held in collaboration with various stakeholders and partners, including Wardah as the Official Makeup and Skincare partner, BSI (Bank Syariah Indonesia) as Official Bank partner, Asia Pacific Rayon (APR) and Gistex as Sponsor, and supported by the Indonesian Ministry of Trade, Bali Coffee Club, Habitare Apart Hotel Rasuna Jakarta, YOU.C1000, Jiwater, and Voresta, as well as Hijabersmom Community as Community Partners.
