Known for its ‘jelly shoes’, Melissa has been a staple in the fashion world since 1979. Drawing inspiration from fashion, art, and design, Melissa’s journey has been nothing short of spectacular.
The brand skyrocketed to global fame with the release of POSSESSION in the 1990s, a line of ‘jelly shoes’ that became an instant hit. Melissa’s dedication to sustainability is evident in their responsible production processes and Vegan Trademark-certified products. Their shoes are crafted from Melflex®, a patented material that is both 100% recyclable and vegan. Their success story is adorned with stunning styles and collaborations with world-renowned artists and fashion designers since the 80s, including Jean Paul Gaultier, Marc Jacobs, Zaha Hadid, Karl Lagerfeld, Vivienne Westwood, Jason Wu, Jeremy Scott, Comme des Garçons, FILA, Y/Project, and Viktor & Rolf.
Melissa is once again making waves in the fashion industry with the launch of their pop-up installation, “STATION”. Inspired by the vibrant energy of New York City’s stations, this installation not only showcases the latest Fall/Winter 2024 collection but also invites visitors to engage in meaningful connections and interactions, echoing Melissa’s core message of human connection and meaningful interactions. The “STATION” pop-up will debut the exclusive Melissa x Telfar collaboration, part of the Fall/Winter 2024 collection. This limited edition line will be available exclusively at the pop-up, offering visitors a unique opportunity to purchase these highly anticipated items.
Designed to foster connections and interactions among visitors, the STATION pop-up features Melissa’s latest collection. Sara Calista, Head of Marcomm at The 707 Company, explains that Melissa STATION is inspired by the dynamic hustle of New York stations and the concept of a meeting point being more than just a physical place. This concept emphasizes the connections people make, the places where every person discovers their true selves, reconnect with others, open up to the world, and become part of a community.
The Melissa “STATION” Pop-Up will be held at Melting Pot, ASHTA, from August 28 to September 8, 2024. During the event, customers who purchase products at the Pop-Up Store will receive an exclusive free gift, such as a tote bag, e-money, postcard, or sticker pack through a vending machine, adding an element of surprise to the shopping experience. Additionally, the Melissa x Telfar collaboration collection will be available exclusively at the Melissa “STATION” Pop-Up. The event will feature a special appearance by Adrian Khalif on September 9, 2024.
