Buttonscarves, Indonesia’s leading fashion lifestyle brand, officially announced four icons from the fashion, modeling, and movie industries as its new faces: Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden during an exclusive reveal at La Moda, Plaza Indonesia. The three icons Laura Basuki, Putri Marino, and Alyssa Daguise delivered their Buttonscarves favorite collections and visions in person, while Halima Aden through a video. On occasion, the brand also launched a new logo with new typography and a new theme titled ‘Elevate You’.
The four inspirational icons, whom each individual represents the core of Buttonscarves embodies, from beauty, intelligence, and elegance to women empowerment in many aspects, not to mention their extensive achievements and acknowledgments.
A milestone of 8 years, the fast-growing Buttonscarves has built a continuous greater positioning in the international markets, through its #ButtonscarvesGoesGlobal. This campaign has made the brand become popular in various international fashion stages, including New York Fashion Week, London Fashion Week, and Dubai Fashion Week. This official announcement of the four new Brand Ambassadors marks another significant milestone for Buttonscarves to further strengthen its positioning in the international fashion world and industry.
Linda Anggrea, CEO of Buttonscarves, said, “We are very proud to be able to introduce Putri Marino, Laura Basuki, Alyssa Daguise, and Halima Aden as Buttonscarves New Brand Ambassadors. They not only represent the core of Buttonscarves but also play a huge influence, especially in the international fashion world and industry. We hope through them can make Buttonscarves even more well-known and well-received by wider audiences.”
Linda also added, “We want to pursue and grow the #ButtonscarvesGoesGlobal, through the presence of Buttonscarves New Brand Ambassadors. We are confident that Buttonscarves can achieve more at the international level.”
Putri Marino, her warm and authentic personality, charmed many people through her works in various movies. An actress and Piala Citra winner, Putri is known for her ability to express deep emotions in every role she plays. Her simple yet elegant style reflects perfectly the core of Buttonscarves’ natural elegance and not overdoing it.
Laura Basuki, with her calm and graceful self-confidence, is not only known for her acting skills but also as a representation of modern women of charming and timeless beauty. Therefore, Laura Basuki was also appointed as the Brand Ambassador of Buttonscarves’ Beauty.
Alyssa Daguise is a trendy and modern personality figure who represents dynamic and confident young women. Her effortless chic style is in line with Buttonscarves’ commitment to empowering women’s self-confidence at every opportunity, especially among the younger generations, through her powerful influence in social media.
Last but not least, since 2016 Buttonscarves has been known for its quality and elegant scarves. Aligned with this value, Buttonscarves appointed Halima Aden as one of the Brand Ambassadors, as she represents the spirit and self-confidence of women wearing hijab. As the world’s first hijab supermodel, Halima Aden broke many stereotypes and became a global icon of hijab inspiration. This value reflects Buttonscarves’ commitment to supporting women in expressing their true selves through fashion.