PITA ALAM OPENS ECO-FRIENDLY SHOWROOM, FOCUSING ON SUSTAINABILITY

Established in 2021, PITA is a distributor of luxury furniture located in Jakarta, and it is pleased to unveil its showroom, PITA Alam. This opening serves as a testament to the company’s dedication to environmental sustainability. Guided by the philosophy of “Already but not yet,” PITA is committed to enhancing the eco-friendliness of its products in all aspects of its business. This inauguration marks a significant step in PITA’s journey to inspire a movement aimed at preserving the beauty of our planet, starting from Jakarta as a hub of research and hope.

PITA Alam presents an array of outstanding creations that integrate innovation, skill, and community values, all while promoting sustainability. The showroom features prominent brands including Grado, Camerich, and HC28, each distinguished by their unique strengths and high standards tailored to the Indonesian market. Furthermore, PITA proudly showcases works from local brands dedicated to environmental responsibility, such as Lily Koo from Semarang and Otazen, which specializes in FSC-certified outdoor furniture, ensuring the use of sustainable materials.

At the opening of its showroom, PITA showcased its serious commitment to environmental issues by featuring over 100 trees as a representation of their efforts to counterbalance the environmental effects of the furniture industry. In addition, visitors can discover extensive information about the environmental accountability of each brand within the showroom, explaining how every production step is crafted to reduce carbon footprints and environmental impact.

In conjunction with this initiative, PITA is excited to announce its collaboration with Singapore Airlines through a rewards program that allows clients and interior designers to earn 1 KrisFlyer mile for every IDR 40,000 spent on PITA products. Through PITA Alam, PITA aims to inspire the public to choose products that are not only high in quality but also have a positive environmental impact. PITA invites all furniture enthusiasts, design professionals, and eco-conscious individuals to visit the PITA Alam showroom, a space that combines beauty, innovation, and environmental responsibility.