The Swedish brand of innovative products and technology for outdoor enthusiasts and adventures introduces a new line of products to the Indonesian market through the comprehensive Thule Expo #BringYourLife at PIK Avenue on 5-10 November 2024. On the occasion, Thule announces Andy Wibowo, the Triathlete as Thule’s Brand Ambassador from Indonesia, joining big wave surfer Garrett McNamara and the Tiger of the Himalayas Apa Sherpa. Andy Wibowo, an Olympic swimmer-turned-triathlete is appointed as Brand Ambassador due to his passion and commitment toward sports and active lifestyle, his love for his family, and the importance of creating memories and adventures with loved ones.
As Thule’s tagline #BringYourLife illustrates, it’s a commitment to enabling fully integrated possibilities, whether in the city or outdoors, for athletes or even if you are parents who gravitate towards an active lifestyle. The Thule Expo brings this to life through an interactive exhibition that inspires families to get their lives on adventures and create lasting memories exploring the spectacular nature of the great outdoors. Showcasing new products ranging from bike racks, backpacks, luggage, roof boxes, and jogging strollers while experiencing firsthand how Thule’s solutions simplify and support family adventure. Thule’s partner in Indonesia, Bags City, has championed this vision for over 14 years by making Thule products accessible to Indonesian consumers.
“Thule Expo is a celebration of shared adventures, resilience, and the active spirit that Thule and Bags City aim to instill in every customer. The Thule brand has been a part of Bags City’s product offering for over a decade, supporting active individuals, families, and adventurers alike with reliable, innovative products. So, no matter what drives you or what you’re looking for, wherever you go, whatever you bring, #BringYourLife with Thule,” said Dimax Pradi, CEO of Bags City.
“Thule has lived by one clear mission: getting people outside. Safety, quality, and sustainability are central to our mission at Thule. Our extreme testing ensures that families can confidently bring our products along on every adventure. With Indonesia’s diverse outdoor landscape and the country’s adventure travel segment growing by 100% in 2024 compared to 2019, particularly in activities like trekking, climbing, and camping, the demand for high-quality outdoor gear has surged — perfectly aligning with Thule’s offerings,” said Daniel Larsson, Senior Vice President Commercial of Thule.
As Indonesia’s adventure travel sector rises, especially with the growth of new outdoor adventure destinations to visit, the Thule Expo brings new products designed to help families explore the outdoors and strengthen quality time. Thule Urban Glide 3 from the Active with Kids category, Thule Subterra 2 and Thule Chasm from the Packs, Bags, and Luggage category, and Thule Approach from the RV category are Thule’s latest products that help you create core memories out in the wild.
For more info and details, please visit www.thule.com.
