Djournal Coffee has been a beloved spot for coffee lovers in Indonesia for years, thanks to its skillfully brewed coffee and welcoming environment, all under the ISMAYA Group umbrella. Now, with actress and entrepreneur Laura Basuki as the new Chief Excitement Officer, Djournal is ready to launch an exciting new vision to energize the coffee scene. With a strong connection to Indonesia’s rich coffee heritage, Djournal has made a name for itself in the dynamic coffee culture, blending local craftsmanship with global trends to create a vibrant hub for coffee enthusiasts to celebrate their passion.
Building on its strong foundation, Djournal Coffee is elevating the coffee experience with a reimagined identity that reflects its vibrant spirit and commitment to memorable moments. This rebranding includes an updated logo, redesigned stores, and creative new drinks. Embracing the slogan “Make Every Day Exciting,” Djournal aims to turn everyday moments into something special.
Djournal Coffee’s revamped logo reflects its journey, maintaining the recognizable Djournal blue that signifies trust and comfort while balancing innovation with tradition. The logo’s design represents both a coffee cup and an upside-down “D,” symbolizing warmth and the brand’s identity. The seven sparks highlight the excitement and energy for each day of the week.
“At Djournal, we want to be more than just a coffee shop. We create spaces for connection, inspiration, and recharging, all while embracing the Make Every Day Exciting spirit. Our aim is to make every visit special and impactful,” explains Cendyarani, President Director of ISMAYA Group.
As Chief Excitement Officer, Laura infuses Djournal with her vibrant energy, ensuring every visit feels like a celebration. With fun collaborations, special events, and new offerings, she’s ready to make Djournal the go-to spot for a boost of excitement.
“I’ve always loved Djournal for its great coffee and cozy vibe. Now, as Chief Excitement Officer, I’m thrilled to add more energy and creativity, making every visit fresh, inspiring, and filled with joy,” shares Laura Basuki.
Laura Basuki has curated her favorite drinks to showcase Djournal’s versatility. Her picks include Orange Cold Brew for a citrusy twist, Sea Salt Creamy Latte for a rich and savory delight, and Kopi Susu Santai for a smooth, lightly sweetened option. These drinks blend familiarity with unique twists, perfect for any occasion.
With a fresh vibe, a new message, and Laura Basuki on board, Djournal is more than just a coffee brand—it’s a place to brighten your day. From classic brews to exciting new options, Djournal is all about redefining what it means to “Make Every Day Exciting.”