 region. Jasin, a renowned coffee expert and three-time Indonesia Barista Champion, will represent DaVinci Gourmet at various campaigns, events and initiatives over the next year.){kind=link}
DaVinci Gourmet, a leading brand in beverage innovation and solutions under Kerry Group, proudly announces Mikael Jasin, 2024 World Barista Champion, as its first brand ambassador for the Asia Pacific, Middle East, and Africa (APMEA) region. Jasin, a renowned coffee expert and three-time Indonesia Barista Champion, will represent DaVinci Gourmet at various campaigns, events and initiatives over the next year.
The big reveal happened at Jasin’s Omakafé, a trendy coffee boutique known for its omakase-style multi-course coffee experiences. Jasin and his team crafted a special menu highlighting DaVinci Gourmet products, showcasing the blend of craft, science and art that lies at the core of the brand.
“I am honoured and excited to partner with DaVinci Gourmet,” said Jasin, 34. “The brand’s values mirror my mission to elevate coffee experiences for people everywhere and transform the lives of communities. With an extensive range of syrups and sauces, DaVinci Gourmet provides baristas like me the tools to create innovative beverages tailored to local tastes. It’s like having a library of flavours that empowers creativity and helps craft coffee stories unique to every market.”
Alongside his barista skills, Jasin is also the brains behind So So Good Coffee Company and CATUR Coffee Company, which are known for their unique fermented Indonesian coffee beans. With a postgraduate degree in marketing and a strong background in customer experience and design thinking, Jasin mixes art and strategy to elevate the coffee scene.
Eloise Dubuisson, General Manager for Food Service Brands at Kerry APMEA, shared her enthusiasm: “As the 2024 World Barista Champion, Mikael Jasin exemplifies excellence in coffee artistry. His passion for innovation and storytelling through coffee perfectly complements DaVinci Gourmet’s mission to empower drink makers to craft masterpieces. I can’t think of a better ambassador for DaVinci Gourmet in our region – Mikael will bring immeasurable value to the art and craft of coffee-making and transform APMEA’s coffee culture and community.”
