YOU•C1000, the leading brand of vitamin C healthy and isotonic drinks under license from House Wellness Foods, one of the largest food companies in Japan with a strong commitment toward the creative fashion industry, in particular supporting the creativity of the nation’s youth, recently held YOU•C1000 Fashion & Makeup Contest 2024.
Collaborating with 12 fashion and 5 makeup well-known schools across Indonesia, this competition aims to revive the spirit of creativity and innovation among the young generation and encourage the development of the creative fashion world in Indonesia.
This competition provides a range of exciting programs and challenges for contestants from fashion and makeup school students, to explore and express their creativity and talent. Highlighting “Province of Indonesia”, each school gets a different province or origin as a theme. Participants were given tasks to create or blend fashion concepts taken from the creative aspect of the origin combined with modern elements, which represent the spirit of youth.
“We are very excited about the responses to this initiative. Post-pandemic, the fashion industry is growing stronger despite all the challenges. Through this event, we hope we can encourage young designers to continue creating and contributing to the growth and development of the fashion world in Indonesia,” said Henky Prabowo – Sales & Marketing Director of YOU•C1000.
In the grand final, contestants were given the opportunity to showcase and demonstrate their projects at the Grand Atrium Kota Kasablanka on 22-24 November 2024. As the grand prize, winners get to win an Exclusive Trip to Hong Kong Fashion Week 2025. A first-hand experience of exploring an international fashion show, which inspires, and expands networks and knowledge, also opens fresh ideas to the young Indonesian designers.
YOU•C1000 believes this collaboration with educational institutions can create a positive impact not only for individuals but also for the growth of the creative industry at large. Hopefully, in the future, this competition can sustain and become a forum for young people to express themselves while bringing new colors to the fashion industry.
Participating schools of fashion include Binus University, BUNKA Fashion School, ESMOD Jakarta, Islamic Fashion Institute, Institut Kesenian Jakarta, Istituto di Moda Burgo Indonesia, ISWI Fashion Academy, LaSalle College Jakarta, LPTB Susan Budihardjo, Sekolah Tinggi Desain (STDI) Interstudi, Telkom University, dan Universitas Kristen Maranatha. While from schools of makeup include Chenny Han Beauty School, Givency Makeup Academy, LaSalle College Jakarta, Makeover Makeup Academy, and Puspita Martha International Beauty School.
