Stepping into the new MASSHIRO&Co. flagship store at Plaza Senayan, Central Jakarta, is like entering a realm, where creative simplicity reigns supreme. As the brand marks its meaningful 10-year journey, it proudly unveils a space that embodies the essence of its design philosophy—clean geometry, neutral tones, and an atmosphere that feels both harmonious and inviting.
The store’s design is a testament to the brand’s commitment to balance and refinement. Symmetrical lines, simple forms, and natural elements come together to create a setting where customers can explore MASSHIRO&Co.’s latest offerings with ease. From the Classic Collection to the Seasonal Collection and exclusive merchandise, every corner of the store reflects the brand’s ethos.
“Creative simplicity is about distilling the essence of something and highlighting only the most essential elements,” explains Katharina Inkiriwang, CEO and Co-Founder of MASSHIRO&Co. This principle is evident in every detail, from the minimalist yet high-quality materials used in the store’s construction to the thoughtfully designed products that transform simple items into timeless statements.
Natural accents like stone wall textures and neutral wood flooring enhance the store’s refined atmosphere, creating a space where elegance and comfort coexist. This meticulous attention to detail ensures that visitors not only appreciate the beauty of the garments but also the environment in which they are displayed. The collaboration with Bitte Design Studio brought this vision to life, with co-founder and designer Agatha Carolina emphasizing the brand’s sleek sophistication and thoughtful exploration of materials and textures.
As customers enter the store, they are greeted by the signature scent of MASSHIRO&Co., crafted in collaboration with SCIESA, and a soothing house chill music ambiance that sets the tone for a refined shopping experience. The left side of the store features the MASSHIRO&Co. MANN’s classic collection and a bar stool area for exploring the merchandise wall, which displays exclusive items such as the “Essential Things Inside” tote bag, planners, and SCIESA diffusers. On the right side, visitors can discover the women’s classic and seasonal collections, while the lounge area at the rear offers a comfortable space to relax.
This flagship store also marks the introduction of new elements to MASSHIRO&Co.’s classic collection. Traditionally available in white and black, the collection now includes a sophisticated Deep Navy color, which has been well-received by customers and is set to become a staple in both the women’s and menswear lines. This addition is part of the brand’s ongoing innovation and commitment to providing versatile, timeless pieces that can be worn for various occasions.
Open since January 12, 2025, the Plaza Senayan store invites customers to experience the best of MASSHIRO&Co. in a setting that perfectly encapsulates its philosophy of creative simplicity. The grand opening event, set for January 21, 2025, will showcase a special color, dusty blue, in the EIMI vest and SHINA pants, adding another layer of sophistication to the brand’s offerings.
Celebrate this milestone with MASSHIRO&Co. and immerse yourself in a shopping experience that blends tradition, innovation, and unparalleled elegance.
