ARTOTEL WANDERLUST LAUNCHES “LIKE A LOCAL” CAMPAIGN FOR 2025

Artotel Group, an esteemed Indonesian hotel operator, has proudly introduced the “Like a Local” campaign as part of its Artotel Wanderlust loyalty program for 2025. This innovative campaign is designed to offer guests an authentic and immersive stay by highlighting the rich local wisdom and unique culture of each destination where Artotel Group hotels are located.

The “Like a Local” campaign, part of Artotel Wanderlust, invites guests to engage in unique cultural encounters that reflect the distinctive characteristics of each city housing ARTOTEL, DAFAM, MAXONE, and ROOMS INC hotels.

Mangkuluhur ARTOTEL Suites in Jakarta is a notable participant in this campaign, providing a blend of contemporary art, culinary delights, and local heritage experiences. As members of the Artotel Wanderlust program, guests can enjoy various exclusive benefits, including:

  • Local Cultural Experiences: Access to exclusive art events, exhibitions, cultural tours, and workshops. Currently, Mangkuluhur ARTOTEL Suites Jakarta hosts the art exhibition “Minorhythm” by Rangga Maulana Koto, offering a visual journey that challenges perceptions.
  • Local Culinary Delights: Discounts at hotel restaurants showcasing regional dishes with a twist. The “Dine Like a Local” theme at Semanggi Lounge presents traditional Indonesian snacks with luxurious touches, available weekdays from 11:00 AM to 5:00 PM.
  • Thank God It’s Sunday: A special room package featuring an overnight stay in an artsy room, breakfast for a family, and an in-room dining dinner package.
  • Community Activities and Special Events: Access to local festivals, community events, and opportunities to meet with artisans and local figures.
  • Loyalty Points: Members accumulate points redeemable for stays or vouchers for local activities.

Yulia Maria, Director of Marketing Communications at Artotel Group, explains, “Through the ‘Like a Local’ campaign, we aim to offer guests more than just a place to stay. We want them to experience the city through the eyes of locals—enjoying the unique culture, culinary delights, art, and traditions of each destination in the Artotel Group network.”

Artotel Wanderlust, launched in 2022, is Artotel Group’s loyalty program. Members enjoy a 10% discount on stays, a 5-15% discount on F&B, and a Birthday Reward with a 50% discount on stays. By upgrading tiers, members receive even more benefits.

With the “Like a Local” campaign, Artotel Group aims to deepen guests’ connections to local communities and contribute to the preservation and development of local culture across its destinations.

Artotel Wanderlust