News

ARYADUTA HOTEL GROUP’S “VOW AND FOREVER” CAMPAIGN: LOVE, TRADITION, AND MODERN ELEGANCE

February 6, 2025

ARYADUTA Hotel Group, a subsidiary of Lippo Group, introduces the “Vow and Forever” campaign, a beautiful blend of love, tradition, and modern elegance. This campaign, featuring a series of wedding exhibitions throughout February, aims to help couples create unforgettable memories.

“By merging international wedding themes with Indonesian culture, ‘Vow and Forever’ is framed as a modern fairy tale with unique local traditions,” said Arthur Situmeang, Marketing Communications Director of ARYADUTA Hotel Group. “We aim to create wedding experiences as beautiful as fairy tales,” he added.

Each ARYADUTA wedding exhibition will feature a unique theme. For example, the event at ARYADUTA Makassar on February 6th will focus on traditional-themed weddings, inviting vendors, wedding organizers, makeup artists, and photographers. Visitors will enjoy fashion shows, cultural performances, and wedding presentations that highlight the campaign’s focus on blending traditional and modern elements.

Below are the exhibition schedules and themes:

A Tradition Meets Modern
- Date: February 7th
- Location: ARYADUTA Medan
- Description: The exhibition will showcase wedding booths that blend timeless classic elements with innovative modern touches. Visitors will also enjoy traditional Batak dances and live band performances.
The Vow: Enchanted
- Date: February 13th-14th
- Location: ARYADUTA Manado
- Description: This exhibition will present an enchanting wedding theme, combining luxurious decorations with a romantic, fairy-tale ambiance, featuring grand floral arrangements and soft lighting. Fashion shows and cultural performances will also be featured.
The Blooming Vow: A Garden of Love
- Date: February 14th-15th
- Location: ARYADUTA Palembang
- Description: This exhibition will celebrate Palembang’s rich traditions intertwined with modern international wedding themes. Besides fashion shows, visitors can enjoy traditional dance performances, live music, and inspiring wedding booths.
Classic Romance: Timeless Love, Eternal Elegance
- Date: February 15th-16th
- Location: ARYADUTA Bali
- Description: This theme captures the essence of timeless love and sophisticated elegance, creating a magical atmosphere for couples to envision their perfect day. Cultural performances, fashion shows, and a cabaret show will entertain visitors.
Effortless Elegance
- Date: February 21st
- Location: ARYADUTA Bandung
- Description: The exhibition will showcase the elegance of weddings with soft and romantic color palettes. Visitors will be entertained by ballet performances, makeup demos, and sharing sessions.
ARYADUTA Pekanbaru
- Date: February 21st-23rd
- Description: This wedding exhibition will feature traditional dance performances, live band music, and fashion shows.
Glossary of Classical Wedding Concepts
- Date: February 22nd-23rd
- Location: ARYADUTA Lippo Village
- Description: In collaboration with Imperial Klub Golf, this exhibition will showcase romantic, vintage, art deco, and bohemian wedding themes, incorporating international wedding elements with Asian touches.
The VOW Exclusive Wedding Showcase
- Date: February 23rd
- Location: ARYADUTA Menteng
- Description: This exhibition will focus on international fusion weddings in collaboration with premium wedding vendors. Visitors can enjoy captivating wedding booth concepts and have the opportunity to take a room tour.

The “Vow and Forever” campaign invites couples to create unforgettable memories. Exciting programs are prepared at all ARYADUTA locations, including two signature wedding packages: “Mahligai” for grand celebrations and “Lestari,” inspired by traditional ceremonies such as akad, siraman, tea pai, and other cultural processes. “As a special touch, ARYADUTA introduces an exclusive Honeymoon Kit for every couple who books a wedding package,” Arthur concluded.

Aryaduta Hotels (@aryaduta_hotels) • Instagram photos and videos