INDONESIA FASHION AESTHETICS (IFA) 2025 – 2ND EDITION RETURNS WITH PRESTIGIOUS COLLABORATIVE FASHION AND AESTHETICS FESTIVAL

Indonesia Fashion Aesthetics (IFA) returned and held its 2nd year of fashion and aesthetics festival last 10 February 2025 at the ballroom InterContinental Hotel Jakarta Pondok Indah with a greater, spectacular, and exciting new concept with the theme ‘The Precious’. The festival is held in perfect timing ushering in the Ramadan and Eid celebrations, with extensive new collections that are perfect for the holy month celebration on various occasions, to wear with family, or even as gifts for family and close ones.

This year, IFA presents creative collaboration between fashion and beauty-aesthetic industry brands, featuring numerous programs like fashion shows, exhibitions, awards, and charity activities. The event invites fashion and beauty-aesthetic enthusiasts and entrepreneurs empowering them to upgrade their knowledge and sharing experience in boosting sales and maintaining sustainable business, as well as upgrading the quality of the human resources.

IFA showcases a magnificent runway stage, supporting business players in the fashion and beauty-aesthetic sectors in opening and expanding the market. The festival also features with bazaar and exhibition from various tenants from fashion and beauty-aesthetic brands, as well as local creative industry sectors.

IFA was founded by the initiation and big dreams of Dian Komalasary & Elma Theana, together with Itang Yunasz and Okky Asokawati as advisors. Furthermore, the presence of Marini Zumarnis and Drg. Devya even strengthens IFA’s popularity among the fashion and beauty aesthetics business players. This year’s IFA presents a series of magnificent fashion shows in two sessions. The first session showcases exclusive collections from Itang Yunasz, Gita Orlin x Leciel, Lia Afif, Fera Signature by Fera Ali, Unie by Reni Rahardian, Si.Se.Sa, and MAZU Label. While the second session showcases amazing collections from Denny Wirawan, ZETA Privè, HSE by Efnie, Arabelle Scarf, Kursien Karzai, Nada Puspita, Nabila Misha, Ayu Dyah Andari, AMAPOLA by Paula Verhoven, and Buttonscarves. During the event, IFA also awarded esteemed business players for their achievements and contributions in the fashion and beauty-aesthetic sectors to drive the economy. IFA’s appreciation to the fashion and beauty-aesthetic business players who excel with the ‘IFA AWARD 2025’, including BSI in the category of Financial Institution Overseeing Creative Industries, Denny Wirawan as ‘The Legend of Fashion Designer’, Rinaldy Yunardi as ‘The Most Leading Accessories Designer’, dr. Sari Chairunnisa, Sp.DVE FINDSDV as Deputy CEO of ParagonCorp in ‘The Trailblazer in Beauty Industry Award’ category, Ineke Koesherawati as ‘The Most Inspiring Hijab Artist’, Caren Delano in the category ‘The Most Indonesian Fashion Stylist’, GLAFIDSYA with dr. Reza Gladys Dipl. AAAM and Dr. Attaubah Mufid as Founder of PT Glafidsya RMA Group in the category ‘The Most Favorite Skincare Product’, Erlyanie – Founder of BERL Cosmetics, Noni NBS – CEO of NBS, and DR. Nadia Stefanie, S.E., M.M., MCE. – Main Director of PT Primadona Karya Utama – the three awarded ‘The Most Beauty Preneur’ category.

IFA 2025 is supported by EKRAF and sponsored by BSI Prioritas, Devya Dental Clinic, PT. Ratansha Purnama Abadi, GLAFIDSYA, Berl Cosmetics, Make Over, JP Wellness Center, NBS, Passion Jewelry, Stefskin, InterContinental Jakarta Pondok Indah, and Madeena Event as Official Event Organizer.

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