 officially opened its fourth boutique at the prestigious Plaza Indonesia. Known for its elegant fusion of Indonesian heritage and contemporary design, OE’s latest space offers a refined shopping experience for those seeking fashion with soul.){kind=link}
Jakarta’s fashion scene welcomed a graceful new chapter in February 2025 as Oemah Etnik (OE) officially opened its fourth boutique at the prestigious Plaza Indonesia. Known for its elegant fusion of Indonesian heritage and contemporary design, OE’s latest space offers a refined shopping experience for those seeking fashion with soul.
The boutique launch was paired with the unveiling of OE’s Lebaran 2025 collection, titled “Akar” meaning “roots.” This season’s theme is a poetic reflection on returning to one’s origins, embracing family, home, and cultural identity. Founder Rizki Triana shared that the collection was inspired by the strength and grounding power of roots, symbolizing resilience and connection.
The Akar collection features a serene palette of white and lilac, chosen to evoke purity and calm. OE’s signature craftsmanship is evident across 18 SKUs, including kebaya-inspired tops, blouses, and pieces made from textured jacquard, a material OE explored for the first time. The silhouettes are designed to be both flattering and comfortable, ideal for intimate gatherings and festive celebrations.
Each garment tells a story, blending traditional motifs with modern tailoring. The collection’s standout feature is its use of jacquard fabric, adding depth and sophistication while maintaining OE’s commitment to slow fashion and sustainability.
The boutique itself mirrors the brand’s ethos; warm, elegant, and rooted in identity. With earthy tones, woven textures, and minimalist interiors, the space invites visitors to explore fashion as cultural expression.
As Lebaran approaches, OE’s “Akar” collection offers more than festive wear, it’s a tribute to heritage and a celebration of meaningful style. For those seeking elegance with purpose, Plaza Indonesia’s newest boutique is a must-visit destination.
Explore more about Oemah Etnik and their latest collections on their official website.
