 returns with a new level of experience. The highly anticipated event, with over 2,000 invitations sold out in less than 48 hours, took place on 21 February 2025 at The Hall, Floor 8, Senayan City Mall. The exclusive runway features five widely renowned Indonesian fashion brands under Modinity Group; Buttonscarves, Benang Jarum, Nada Puspita, and Zyta Delia, with a new addition Calla The Label. The MFP 2025 introduces the Raya collection through a collaborative runway that elevates the essence of elegance and is awaited by fashion enthusiasts.){kind=link}
Following the previous success, this second series of Modinity Fashion Parade 2025 (MFP 2025) returns with a new level of experience. The highly anticipated event, with over 2,000 invitations sold out in less than 48 hours, took place on 21 February 2025 at The Hall, Floor 8, Senayan City Mall. The exclusive runway features five widely renowned Indonesian fashion brands under Modinity Group; Buttonscarves, Benang Jarum, Nada Puspita, and Zyta Delia, with a new addition Calla The Label. The MFP 2025 introduces the Raya collection through a collaborative runway that elevates the essence of elegance and is awaited by fashion enthusiasts.
This first debut of Calla The Label on the MFP 2025 runway also marks the brand’s official joining with Modinity Group. Calla’s presence brings fresh breath with its vibrant design and characters. Calla introduces the theme ‘Pansy in the Air’, taking inspiration from the pansies flowers which symbolize courage, creativity, and beauty which are expressed in various collection designs in bold to pastel colors.
Meanwhile, Buttonscarves presents ‘the Dazzling Festive’ collection in a mix of bold colors, elegant silhouettes, and sophisticated details such as embellishments beads in the form of its signature watermark. Buttonscarves’ brand ambassadors; Laura Basuki, Putri Marino, Alyssa Daguise, and the global icon and first female model to wear a hijab, Halima Aden, all elegantly and stunningly walked on the MFP 2025runway.
This occasion Benang Jarum showcases 4 different styles of collections, including collaboration with the famous Indonesian Diva, Raisa. The collection is titled ‘Festive Finesse’ and presents a light elegant floral motif. This collection marks the 2nd collaboration between Benang Jarum and Raisa. Benang Jarum also collaborates with Mothercare for kids’ collection series called ‘Memories of Raya’. Moreover, in conjunction with its 5th anniversary, Benang Jarum also presents a collection called ‘Adara’, that combines elegance and modernity, with a creative mix of geometric motifs, stripes, and bold florals such as paisley and anemone. Benang Jarum also presents its Black Label collection entitled ‘Ethereal’, which emphasizes elegant luxury. This collection is adorned with laces, creating an elegant and feminine impression, in white, cream, black, and pastel green sophisticated colors.
Meanwhile, Nada Puspita once again presents unique artwork designs, and this year with ‘the Raya Romance’ collection, which combines two different designs of the Raya collection on one stage, combining subtle and luxury in graceful harmony. The first design is inspired by the Islamic Empire, the Mughals from India, which highlights icons of Mughal gardens, and majestic columns, as well as Mughal architecture exuding the elegance and luxury of Lotus Flower. Meanwhile, the second design has a classic vintage theme, with a floral touch of Nada Puspita’s signature style, combined with ribbon and lace accents, creating a sweet and feminine romantic look.
Zyta Delia proudly presents her ‘Aeré’ collection, inspired by the words ‘Aerial’ and ‘Aérien’ in French, which means light and flowy. This collection not only showcases visual beauty but also brings a philosophy about a dynamic and effortless lifestyle. Aeré collection comes in 5 elegant bags and 5 series of charming scarves, all designed as inseparable daily styles for modern women. Additionally, Zyta Delia also presents a surprise collaboration with Batik Trusmi by presenting a Twilly, bags accessory that comes in 4 charming colors.
The MFP 2025 stage is even more stunning and extravagant with a special appearance of Raisa Andriana in collaboration with Benang Jarum. Additionally, with special performances by Rosa and Ruth Sahanaya. On the occasion, guests who attend MFP 2025 get an exclusive opportunity to experience first-hand “See Now, Buy Now” from the participating brands available in the exhibition area of MFP 2025.
