 returns, coinciding with Ramadan month and welcoming Eid. SMB 2025 was held from 13-16 March 2025 at City Hall, PIM 3, Jakarta. This year, SMB featured more than 50 participating Indonesia's leading modest fashion brands, including Buttonscarves, Buttonscarves Beauty, Benang Jarum, HijabChic, Kami Idea, Jenna and Kaia, Haidee & Orlin, and DOA, and targeting of more than 25,000 visitors during the 4-day event.){kind=link}
For the third consecutive year, Sisterhood Modest Bazaar (SMB) returns, coinciding with Ramadan month and welcoming Eid. SMB 2025 was held from 13-16 March 2025 at City Hall, PIM 3, Jakarta. This year, SMB featured more than 50 participating Indonesia’s leading modest fashion brands, including Buttonscarves, Buttonscarves Beauty, Benang Jarum, HijabChic, Kami Idea, Jenna and Kaia, Haidee & Orlin, and DOA, and targeting of more than 25,000 visitors during the 4-day event.
The highly anticipated SMB 2025, a leading bazaar for modest fashion brands, plays a significant role in driving the growth of the modest fashion industry in Indonesia. It serves as a platform where local brands can expand their market reach, engage directly with customers, and offer an inspiring shopping experience. SMB 2025 is also the ultimate destination for modest fashion enthusiasts, showcasing exclusive Ramadan and Eid al-Fitr 2025 collections from renowned brands. These collections feature a wide range of items, including scarves, gamis, bags, shoes, matching family outfits, and more. Visitors can look forward to the launch of new collections, impressive discounts, flash sales, and the chance to win exciting prizes through the Lucky Dip program for purchases of IDR 1,000,000 or more. Additionally, SMB 2025 introduces Daily Prizes, with attractive rewards announced daily on the Instagram account @modinityevents. The bazaar also hosts the prestigious Sister’s Choice Award, recognizing the best brands and booths as voted by visitors. With its vibrant offerings and community engagement, SMB 2025 continues to set the standard as the premier event for modest fashion lovers.
Adding to the excitement, SMB 2025 featured a series of engaging events, including the Inspiring Talk Show, which focused on the theme of Ramadan and Islamic values in collaboration with the Hijabers Community. The event also welcomed inspiring speakers, such as Ustadz Dennis Lim and Ustadzah Siti Fathiyah, along with main-stage activations like the Styling Session with Nada Puspita. To enhance the comfort of the shopping experience, SMB 2025 introduced various additional facilities, such as an expanded F&B area specifically designed for breaking the fast, a paid charging station from RECHARGE offering power bank rental services, and Grab delivery services to streamline the transportation of purchased items.
During a press conference, Kanya Trihapsari – MODINITY‘s Chief Marketing Officer expressed her enthusiasm for this event. “Public interest and enthusiasm in modest fashion style continue to grow over time, especially as we approach Eid. SMB is a gathering place for modest fashion industry players and lovers to connect and innovate. Hopefully, SMB will continue to improve each year and bring a positive impact to all parties involved and further strengthen the modest fashion industry in Indonesia.” Meanwhile, Zyta Delia – Zyta Delia brand fashion entrepreneur and designer, added “Not only is the perfect place to find Raya clothing, but SMB 2025 also has an extensive exclusive collection of bags, shoes, and beauty makeup.”
