EXPERIENCE THE MAGIC OF SWITZERLAND: TRAVEL BETTER IN 2025

For generations, Switzerland has captured the hearts of travelers worldwide with its enchanting landscapes, efficient public transport, and impeccable hospitality. In 2025, Switzerland Tourism is redefining the travel experience with its visionary “Travel Better” approach, blending sustainability with adventure and offering something truly special for every visitor.

SWITZERLAND: BEYOND BEAUTY
From the iconic peaks of the Matterhorn to the tranquil waters of Lake Geneva, Switzerland’s natural allure is unquestionable. But there’s more to discover. This year, travelers are encouraged to explore the hidden corners of this magical destination, like the charming villages of Appenzell or the sun-kissed vineyards of Ticino. These lesser-known gems complement beloved favorites such as Zurich, Lucerne, and Interlaken, ensuring every traveler finds their ideal escape.

With four vibrant seasons offering distinct experiences, Switzerland is a year-round destination. Spring invites you to bask in nature’s renewal, while summer is perfect for hiking and lake adventures. Autumn paints the valleys in golden hues, and winter transforms the country into a snowy paradise for ski enthusiasts and romantics alike.

A WARM WELCOME FOR ALL TRAVELERS
Switzerland is making strides to accommodate visitors from across the globe. For Southeast Asian travelers, particularly from Indonesia, the country is a haven of safety, natural beauty, and rich cultural heritage. With tailored offerings like halal tourism, Muslim travelers can enjoy their journey with ease, from prayer facilities to halal-certified dining options.

“We’re committed to giving every visitor the chance to experience the Switzerland they dream of,” says Batiste Pilet, Director for Southeast Asia of Switzerland Tourism. “By embracing sustainability and inclusivity, we aim to enrich the experience for all.”

SUSTAINABILITY AT THE CORE
At the heart of Switzerland’s tourism renaissance is the Swisstainable initiative, a bold commitment to eco-friendly travel. Whether you’re exploring by train, boat, or on foot, every step is designed to reduce environmental impact. Visitors are encouraged to stay longer, travel mindfully, and engage with local communities to ensure a meaningful connection with this extraordinary land.

Swiss public transport remains the gold standard for convenience and sustainability. Scenic journeys like the Glacier Express or a leisurely cruise on Lake Zurich are not just modes of transport—they’re unforgettable experiences in their own right.

SWITZERLAND’S PROMISE: TRAVEL BETTER
In 2025, Switzerland is more than a destination—it’s a movement. A movement to travel not just for the sake of seeing, but for experiencing. To discover new places, meet new people, and create lasting memories. Whether you’re hiking through Lauterbrunnen’s waterfalls, uncovering Swiss art in Basel, or enjoying the warmth of a local family-run inn, Switzerland promises to leave you inspired.

Now is the time to discover the true essence of this remarkable country. Step into Switzerland’s welcoming embrace and join the movement to Travel Better—where every moment is filled with purpose, joy, and the unspoiled beauty of nature.

Switzerland Travel & Vacation | Switzerland Tourism