In honor of the 25th anniversary of Anna Sui Fragrances, the brand proudly presents the Wild Wonder Collection, a series of five distinct and captivating fragrances. This milestone release reflects Anna Sui’s enduring commitment to creativity, artistry, and the transformative power of scent.
A Timeless Tribute to Imagination
The Wild Wonder Collection invites fragrance connoisseurs into a realm where the boundaries between reality and imagination dissolve. Renowned French perfumer Jerome Epinette of Robertet has masterfully crafted each fragrance, ensuring that every scent within the collection tells a unique and compelling story. As a tribute to Anna Sui’s legacy, all five fragrances feature a subtle touch of rosy floralcy, symbolizing the brand’s enduring association with the rose.
Innovative Design Aesthetics
The Wild Wonder Collection is not only a celebration of olfactory artistry but also of sophisticated design. Inspired by the elegance of the Art Nouveau movement, each bottle is adorned with floral embossing and complemented by textured paper labels and color-coordinated accents. The gold rose-shaped cap—a reinterpretation of the Classic fragrance bottle—is exquisitely crafted for a luxurious finish. Additionally, the outer packaging of each fragrance showcases a custom illustration, highlighting its place within the Wild Wonder narrative.
Fragrance Profiles
Dew Fields: This fresh floral fragrance combines crisp Green Tea, Lemon, and Peony with grounding notes of Sandalwood and Pink Musk, embodying a vibrant and dynamic persona.
Utopia Mist: Warm spices such as Saffron and Pink Pepper blend harmoniously with Raspberry Flowers and Cashmere Wood, creating a modern and sophisticated composition.
Thorn of a Rose: A timeless floral woody scent that juxtaposes the brightness of Mandarin with the depth of Incense and Patchouli, offering a refined and elegant profile.
Mystic Luna: A graceful floral amber creation, blending Bergamot and Jasmine Petals with musky Ambroxan and Amber for a subtle and intimate signature.
Electric Whisper: A multi-dimensional floral fruity fragrance that pairs Lychee, Guava, and Rose with the warmth of Vetiver and Pink Sugar, capturing a playful yet refined essence.
The Wild Wonder Collection is brought to life through a campaign that immerses audiences in a fantastical narrative, aptly titled “An Adventure in Dreams”. Set against hand-crafted diorama backdrops, each fragrance becomes a portal to a vividly imagined world, reflecting the surrealism and boundless creativity that define Anna Sui’s vision.
With the Wild Wonder Collection, Anna Sui cements her reputation as a pioneer in the fragrance industry, celebrating a quarter-century of innovation and artistry. This release serves as a testament to the power of imagination and the timeless allure of Anna Sui’s creations.
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