This Ramadan, Lacoste invites you to explore the intersection of tradition and modernity with their 2025 Ramadan Campaign. Infused with elegance and elevated by cutting-edge AI technology, the campaign redefines the art of storytelling while celebrating the spirit of togetherness. Lacoste’s timeless sport-chic identity shines with a fresh twist, embracing a season of reflection, connection, and self-expression.
At the heart of this campaign are two captivating figures who embody modern grace: Refal Hady and Dewi Paramita. Refal, an actor known for his effortless style and dynamic performances, carries an air of understated sophistication, while Dewi, a rising fashion influencer, breathes life into the concept of everyday chic with her approachable yet aspirational charm. Together, they bring a narrative that blends authenticity, style, and the universal values of Ramadan.
What makes this campaign stand out is Lacoste’s use of Artificial Intelligence to craft vivid, imaginative visuals. Picture the serene hues of a desert at sunset—the tranquil turquoise of twilight and the fiery orange of a receding sun. These colors, reminiscent of the harmony of Iftar, form a palette that resonates deeply with Ramadan’s essence. The glowing crescent moon, an enduring symbol of the holy month, hovers gracefully, lending an ethereal quality to the campaign’s visual storytelling. AI weaves these elements into a dynamic tapestry that feels both grounded in tradition and alive with innovation.
Lacoste’s Spring Summer 2025 Collection complements this visual feast with pieces designed for the season’s unique rhythm. Flowing silhouettes meet breathable fabrics, creating an effortless balance between elegance and comfort. Earthy tones and signature Lacoste details add character, while the versatility of each piece ensures they transition seamlessly from intimate family gatherings to moments of solitude. This collection isn’t just apparel—it’s a celebration of Ramadan through the lens of sport-chic sophistication.
But the story doesn’t end there. Lacoste takes the campaign beyond visuals, bringing Ramadan to life in their Indonesian boutiques. Vibrant, themed window displays invite passersby into a world that reflects the spirit of the season, while interactive in-store elements create a shopping experience like no other. For those at home, Lacoste’s Digital Flagship at www.lacoste.com/id offers a seamless way to explore the collection and immerse yourself in their Ramadan vision.
Lacoste’s 2025 Ramadan Campaign isn’t just a marketing effort—it’s a journey that honors tradition while embracing innovation, crafting a harmonious blend of the old and the new. This Ramadan, step into the world of Lacoste and experience a fresh take on celebrating style, culture, and connection.
