SWISS-BELHOTEL INTERNATIONAL UNVEILS STRATEGIC REBRANDING OF THREE BALI HOTELS

In a bold move to redefine the hospitality landscape in Bali, Swiss-Belhotel International has announced the rebranding of three iconic properties on the island. This strategic initiative aims to strengthen the group’s presence in one of Indonesia’s most popular tourist destinations while showcasing its commitment to sustainable hospitality and exceptional guest experiences.

Effective April 15, 2025, Kamarkoe Hotel Seminyak, D’sawah Villa Umalas, and The Sunset Mansion will be rebranded as Swiss-Belinn Sunset, Swiss-Belvillas Umalas, and Swiss-Belcourt Seminyak, respectively. These properties will join Swiss-Belhotel International’s diverse portfolio, offering guests a unique blend of contemporary style, modern amenities, and heartfelt hospitality.

Located in the heart of Seminyak, Bali’s most vibrant lifestyle district, these hotels provide easy access to renowned shopping destinations, popular culinary hotspots, and sun-kissed beaches. Each property has been carefully selected to align with international standards of comfort, quality, and operational excellence.

The rebranding effort is designed to position these hotels as internationally recognized three- and four-star accommodations, catering to the evolving needs of discerning travelers. By integrating Swiss-Belhotel International’s global quality standards with the unique character of each destination, the group aims to create unforgettable experiences for guests from around the world.

Emmanuel Guillard, Senior Vice President Operations and Development, Indonesia, commented, “With these three rebranded properties in Bali, we reaffirm our long-term commitment to Indonesia’s tourism and hospitality sectors. Our goal is to elevate the guest experience by providing more accommodation options for local and international travelers, while blending our global quality standards with the unique spirit of each destination and the warmth of Asian hospitality.”

With this latest rebranding initiative, Swiss-Belhotel International solidifies its position in Indonesia’s key destinations, offering a diverse range of hospitality experiences tailored to the preferences of modern travelers.

Whether seeking vibrant city life, serene villa retreats, or strategic access to top attractions, Swiss-Belinn Sunset, Swiss-Belvillas Umalas, and Swiss-Belcourt Seminyak now serve as gateways to an unforgettable Bali experience.

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