This summer, the world’s most peculiar gin invites enthusiasts to embrace the crisp coolness of the cucumber in an imaginative celebration unlike any other. World Cucumber Day returns on June 14th, taking over Atlas Beach Club in Bali, while seventy establishments across Jakarta, Bandung, Central Java, and East Java join in the festivities.
A tribute to its signature botanical, Hendrick’s Gin transforms every moment into an experience—a cooling escape from the ordinary, perfectly suited for tropical indulgence. With its light and crisp profile, this distinctly infused gin stands out as the ultimate companion when the heat rises and celebration calls.
A Toast to the Unexpected
At the heart of World Cucumber Day is the belief that refreshment should come with a touch of the unusual. Charmaine Thio, Southeast Asia Brand Ambassador, explains why the cucumber plays a defining role in Hendrick’s Gin’s charm. “Hendrick’s Gin’s infusion of rose and cucumber is what makes it so remarkably inviting. Garnishing a Hendrick’s Gin & Tonic with cucumber isn’t just tradition—it’s a way to amplify its delicate yet crisp flavors in a way no other garnish can.”
Refreshing Rituals for the Curious-Minded
Across select locations, Hendrick’s Gin introduces a lineup of whimsical experiences celebrating the cucumber’s versatility.
Guests in Canggu, Bali can partake in the Hendrick’s Cucumber Stamp Hunt from June 1st to 12th, where five distinguished venues—Segno, Santanera, Bar Souvenir, The Shady Fox, and Mailroom—offer guests the opportunity to collect stamps with every Hendrick’s Gin-based cocktail purchase. Completing the challenge earns guests an exclusive invitation to the VIP experience at Atlas Beach Club for World Cucumber Day, alongside special prizes.
The Cucumber Currency Exchange adds an eccentric twist to cocktail hour—guests can trade a cucumber for a complimentary Hendrick’s Gin & Tonic at select venues during Cucumber Hour, reinforcing the botanical’s importance as more than just a garnish.
Those eager to explore mixology mastery can immerse themselves in the Hendrick’s Cocktail Lab, where expert bartenders guide guests through crafted cocktails and inventive garnishes, unlocking a world of flavor experimentation. Meanwhile, the Hendrick’s Refreshment Station serves as a sensory sanctuary, providing relief from the heat while spotlighting the cucumber’s cooling qualities beyond the glass.
The Hunt for the Golden Cucumber
For those who love an element of mystery, Hendrick’s Gin introduces the elusive Hendrick’s Golden Cucumber. Throughout June, guests purchasing Hendrick’s Original, Hendrick’s Grand Cabaret, or Hendrick’s Flora Adora from Red & White liquor stores or minuman.com may discover this rare treasure hidden in their package.
Fifteen fortunate winners will receive exclusive Hendrick’s Gin merchandise and prizes, while one grand prize winner will unlock something extraordinary.
An Invitation to the Unusual
From the first sip to the final discovery, World Cucumber Day with Hendrick’s Gin transforms cocktail traditions into a whimsical adventure, proving that refreshment should be as curious as it is satisfying. With cooling encounters, imaginative rituals, and unexpected discoveries, this celebration invites guests to experience gin in an entirely new way.
