
H3 Indonesia (Himpunan Humas Hotel) organized H3XPO, an exclusive B2B exhibition held for the first time in collaboration with PERHUMAS (Perhimpunan Hubungan Masyarakat Indonesia).
Carrying the theme “Connecting Hospitality & Corporate Synergy,” the event took place on Friday, May 23, 2025, at Autograph Tower, Thamrin Nine Complex, Jakarta. It was attended by members of both organizations, including professionals from the hotel industry and corporate communications.
H3 Indonesia has observed the significant impact on hotel occupancy rates, particularly from the government market segment, which has long been a key contributor to the hospitality industry. This comes as a result of Indonesia’s budget efficiency policies that limit government agencies from holding events in hotels. The organization of H3XPO is expected to be a strategic step in addressing this challenge.
“By hosting curated meetings, H3XPO provides direct access to decision-makers responsible for business travel procurement, corporate event planning, and potential future strategic partnerships,” said Yulia Maria, Chair of H3 Indonesia. “H3 Indonesia believes that synergy between our hotel network and PERHUMAS, whose members represent various corporations, can open new opportunities for mutually beneficial collaborations,” she added.
Glory Oyong, Vice Chairman for Public Communication and Public Relations at PERHUMAS, stated, “PERHUMAS appreciates the strategic initiative of H3 Indonesia in organizing H3XPO, as a real collaboration between public relations professionals and the hospitality industry. The post-pandemic situation and government policy adjustments on the use of hotels for agency events have posed unique challenges to the hospitality sector. However, as we see today, every challenge presents an opportunity. Through this forum, we encourage the creation of new business connections between hospitality industry players and corporate decision-makers.”