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Racing into summer with unapologetic edge, Tommy Hilfiger redefines sportswear with the launch of the APXGP Collection, a striking fashion collaboration timed to the highly anticipated global release of F1® The Movie (in theaters internationally June 25 and in North America June 27, 2025).
More than just a capsule, this drop is a declaration, where modern tailoring meets racetrack grit, and fashion taps the adrenaline of cinema and Formula 1™. Fronting the campaign is breakout actor Damson Idris, who stars in the film as rising F1® talent Joshua Pearce. Off-screen, he brings the same fire to the collection’s visuals, styled in pieces that channel speed, swagger, and precision, a wardrobe made for those who thrive in motion. Idris, also the brand’s global ambassador, seamlessly personifies the attitude of APXGP: effortless under pressure and dressed to own the moment.
“This entire experience, from filming to fashion, has been electric,” Idris shares. “The APXGP Collection carries the kind of energy that stays with you. Every piece tells a story of daring, of chasing something greater.”
And the pieces speak volumes. Think moto-influenced mechanic shirts, vegan leather varsity jackets, and tailored Japanese denim, each infused with subtle nods to Formula 1’s design vocabulary. The standout? A bold red quilted jacket, worn by Idris’s character in the movie and adapted into real life. Part uniform, part statement, it delivers trackside heat for fashion’s fast lane.
In a cultural moment where the lines between streetwear, sports, and storytelling are blurring, Tommy Hilfiger doesn’t just adapt. He leads. “Since watching F1 through the fences at Watkins Glen as a boy, the sport has always inspired me,” Hilfiger shares. “This is our evolution, where fashiontainment becomes a reality and where we race toward the future with style in our slipstream.”
The campaign pays tribute to the legacy of Hilfiger’s long-standing ties to motorsport, dating back to his partnerships with iconic teams and track legends in the ‘90s. But this new era is louder, slicker, and built for a generation fluent in both fashion and film. As the official fashion sponsor of the fictional APXGP Team in F1® The Movie, Hilfiger lends his sartorial vision to an on-screen world led by Idris and Brad Pitt, whose character Sonny Hayes brings veteran edge to the high-octane storyline.
The APXGP Collection launches globally on June 3, 2025, available via tommy.com, TOMMY HILFIGER flagship stores, and select global retailers. Expect it to rev up summer wardrobes with pieces designed not just for looks but for impact.
