, which embraces the concept of a generational hub, named The City of TYGA.){kind=link}
Founded with a focus on self-authenticity, Modinity Group reveals TYGA, a fashion brand for across generations that embraces their true self, dressing comfortably with elevated casual style, true to their identity. The first retail store opened on 11 July 2025 at Pondok Indah Mall 3 (PIM 3), which embraces the concept of a generational hub, named The City of TYGA.
The store is uniquely designed as a hub where various cross-generational communities with shared interests can gather. Those fashion enthusiasts who share common taste and interest, passion, or simply through style, identify as Citizens of TYGA with exclusive TYGA passports. Upon purchase of a certain amount, you will be invited to join the TYGA citizenship and marked with an exclusive passport of your own.
On the occasion, TYGA also revealed its newest collection, TYGA UNSTIGMATIZED, designed with the highest level of quality and craftsmanship. The first collection will be released in stages, featuring 15 special releases. Each design conveys a story about being true to oneself and encouraging the wearer’s pride, regardless of age, to simply live and be themselves.
“Like we often hear as we get older, instead of saying I used to be like that, I want people to be able to say I am (cool, trendy, relevant, and not outdated) with confidence,” stated Niccolas Lim, Creative Director of TYGA, adding that this collection is designed for those proud to show their true selves.
These passports will be used to collect limited edition stamps that you will receive with each cumulative purchase. Additionally, there is a limited-edition stamp that rewards you with a special item from TYGA. Be it at the store or online, each of you will be a part of a bigger collective.
Visit TYGA first store on PIM 3 2nd floor and unlock your fashion style in its signature elevator changing room, which provides a more private and enjoyable experience of trying on the new collection, or simply visit the webstore on tygaofficial.com and Instagram at @tyga___.
