 2025, held from 24 July to 3 August at ICE BSD City, Tangerang. Located at Hall 7C, Mazda introduces two refreshed SUV models: the New Mazda CX-3 Kuro and the New Mazda CX-60 Sport, underscoring its commitment to premium performance, Japanese craftsmanship, and emotional driving experiences.){kind=link}
Mazda Indonesia, through PT Eurokars Motor Indonesia, makes a bold statement at the GAIKINDO Indonesia International Auto Show (GIIAS) 2025, held from 24 July to 3 August at ICE BSD City, Tangerang. Located at Hall 7C, Mazda introduces two refreshed SUV models: the New Mazda CX-3 Kuro and the New Mazda CX-60 Sport, underscoring its commitment to premium performance, Japanese craftsmanship, and emotional driving experiences.
The Mazda CX-3, a fan favorite since its 2017 debut, continues to lead the compact SUV segment with 1,277 units sold in 2024, while the Mazda CX-60 dominates the large SUV category with 278 units. Mazda’s modern-minimalist booth features eight display units, complemented by immersive lifestyle elements such as the Mazda Café, Mazda Lounge, and curated collaborations with Oaken Lab, Vone World, and Dewi Magazine.
Prominent brand ambassadors including Ade Rai and dr. Tirta reinforce Mazda’s loyal community, adding star power to the experience. The event’s theme, “FOR YOU. TO FEEL. TO DRIVE.”, reflects Mazda’s design philosophy rooted in human-centric engineering, the Jinba-Ittai driving experience, and the spirit of Omotenashi hospitality.
According to Mazda COO Ricky Thio, the showcase is more than a product launch—it’s a celebration of meaningful journeys, emotional connection, and Japanese heritage. Mazda’s presence at GIIAS 2025 affirms its role not just as a vehicle manufacturer, but as a storyteller of lifestyle and innovation.
