Ten years after redefining the luxury handbag landscape, LOEWE commemorates its iconic Puzzle bag with the launch of the Puzzle 10 Collection, a limited edition designer handbag series that reimagines 19 beloved styles and introduces one dazzling new design. This anniversary release highlights LOEWE craftsmanship, blending embroidery, leather marquetry, and poetic appliqué with playful artistry.
Each handbag in the collection features a commemorative metal plaque and whimsical balloon charms, making it a must-have for fashion collectors. The standout piece, the Confetti bag, sparkles with thousands of sequins and celebrates the Puzzle’s cuboid silhouette, a design inspired by origami fashion and first introduced on the Spring Summer 2015 runway.
From July 24 to September 6, LOEWE invites visitors to experience the collection at a pop-up store in Plaza Indonesia Jakarta. The 100 square meter space draws inspiration from CASA LOEWE ceramic façades, featuring handcrafted metallic tiles and velvet-lined niches that frame each bag like a work of art. Guests can enjoy interactive digital storytelling and receive a special edition jigsaw puzzle with every purchase.
The Puzzle 10 Collection is more than a milestone. It is a celebration of LOEWE’s journey through fashion, culture, and design excellence. Whether you are drawn to color blocking handbags, manga inspired accessories, or painterly textures, this collection invites you to explore the many facets of luxury fashion.
