A spirited celebration of football, culture, and Southeast Asian fandom
Chivas Regal is raising the bar—literally and figuratively—by officially becoming the Official Whisky Partner of Arsenal Football Club. This long-term collaboration marks a bold stride into Southeast Asia, blending the passion of football with the elegance of Scotch whisky in unforgettable fan experiences.
To kick off the partnership, Chivas invited a vibrant lineup of Indonesian influencers—including Onadio Leonardo, Kevin Pramudya Utama, Jerry Arvino, Ryo Wicaksono, Noella Sisterina, Natascha Germania, Box2Box Indonesia, and Jabreetmedia—to join Arsenal’s pre-season tour in Singapore from July 25–28, 2025.
The experience was nothing short of extraordinary. Guests enjoyed exclusive access to Arsenal’s open training sessions, met star players, and indulged in a quintessentially British treat: warm pies paired with chilled Chivas Highballs. The cultural fusion reached its peak as the group cheered Arsenal from VIP seats during their match against Newcastle United, sharing heartfelt moments with club legends and the Chivas team.
Onadio Leonardo expressed his gratitude to Chivas Regal for the unforgettable moment. Kevin Pramudya Utama echoed the sentiment, tagging his memories with #ChivasRegal, #Arsenal, and #IRISEWERISE.
The celebration continues in Indonesia, where Chivas will host a series of fan watch parties in Jakarta. Expect signature Chivas Highballs, classic English pies, interactive games, live entertainment, and lucky draw prizes—all designed to bring Arsenal fans closer to the club they love. Herjuna Rahman, Brand Manager of Chivas Indonesia, shared his excitement and appreciation for the Arsenal fans’ passion, loyalty, and growing numbers. Through this partnership, they aim to deepen their connection with the club by blending football culture with Chivas’ signature style.
Starting with the 2024/25 season, Chivas Regal supports both Arsenal’s men’s and women’s teams. The partnership promises exclusive content, immersive global experiences, and innovations like the Chivas Regal bar at Emirates Stadium—serving up classic and bespoke Highballs to elevate matchday vibes. Since 2018, Chivas has championed football culture through collaborations with top clubs and communities, including its digital platform Regal FC, offering behind-the-scenes access and storytelling. Guided by the philosophy “I Rise, We Rise,” Chivas continues to unite sport, style, and spirit in one inspiring experience.
