ELLE Marks 80 Years with Jakarta Pop-Up Tour Featuring Exclusive Collections
This season, fashion lovers in Jakarta are invited to step into a world of Parisian flair and creative celebration as ELLE marks its 80th anniversary with a vibrant pop-up experience across three SOGO Jakarta locations. From August 29 to September 28, the activation brings together exclusive collections, artistic collaborations, and immersive lifestyle moments that reflect ELLE’s enduring legacy of style and self-expression.
The pop-up kicks off at SOGO Pondok Indah Mall from August 29 to September 13, followed by SOGO Kelapa Gading Mall and SOGO Central Park, both running from September 14 to 28. Each location offers a curated showcase of limited-edition pieces, including a specially designed luggage cover featuring artwork by French artist Marion Charlet. Visitors can also explore highlights from ELLE handbags, footwear, apparel, and watch collections—each piece echoing the brand’s signature blend of elegance and modernity.
More than a shopping destination, the event is part of ELLE’s global anniversary initiative themed around art and sisterhood. The celebration spans international exhibitions and collaborations with 31 women artists, culminating in a charity auction in Paris this November in support of the CARE Organization.
Whether you’re a longtime fan or a new admirer of the brand, this anniversary activation invites you to celebrate eight decades of fashion, femininity, and fearless creativity. Exclusive offers and opening-period privileges will be available in limited quantities. Follow @elleboutiqueindonesia and @sogo_ind for updates and behind-the-scenes moments.
