Buttonscarves consistently strives for excellence in its designs and materials, to maintain its positioning as the leading modest fashion and lifestyle brand under Modinity Group. Known for its elegant and innovative designs, creative storytelling, and bold global vision, the brand has executed standout activations across the world’s iconic cities, including New York, London, Paris, Singapore, and Dubai.
Buttonscarves, the Southeast Asian fashion powerhouse, proudly unveiled its latest collection at Dubai Fashion Week S/S 26, marking its second appearance on the Dubai runway. Emerging from Southeast Asia with bold ambition, Buttonscarves has rapidly grown to a fashion brand synonymous with elegance, cultural pride, and continuous innovation.
This season’s collection showcased bolder color palettes, refined craftsmanship, and powerful detailing, which were designed not just to be worn but also as a fashion statement to fashion enthusiasts worldwide. Dominated by gold, black, and silver, a deliberate trinity of colors, together, these tones created a narrative of power, elegance, and vision, elevating the collection beyond fashion into a statement of identity as it reflects the spirit of modern women, dynamic, confident, and unapologetically themselves.
Architectural cuts, fluid silhouettes, and Buttonscarves’ signature monogram DNA redefined how fashion from the Global South can stand tall on an international stage. Buttonscarves’ presence at Dubai Fashion Week also reinforces the brand’s mission to expand globally, following its series of activations in international markets and fashion stages, in addition to the opening of flagship stores in Singapore.
With its loyal community and ever-growing international audience, Buttonscarves is not just presenting fashion but also shaping a cultural movement.
For further details on collections and online purchase, please visit www.buttonscarves.com or follow @Buttonscarves.