In an era where conscious living is no longer a trend but a necessity, the furniture industry is undergoing a quiet revolution. At the heart of this shift is a growing movement toward sustainability, one that doesn’t sacrifice beauty, craftsmanship, or cultural identity. Nowhere is this more evident than in Indonesia’s design scene, where local artisans and global collaborators are redefining what it means to live well.
At IFFINA+ 2025, the spotlight fell on “Karana,” a groundbreaking furniture collection by Hendro Hadinata in collaboration with the American Hardwood Export Council (AHEC). The collection, which includes the Kuta Bench, Sanur Lounge Chair, and Ubud Light, draws inspiration from Bali’s Tri Hita Karana philosophy, harmony between people, nature, and spirituality. Crafted using American red oak and cherry wood, the pieces merge sculptural elegance with environmental responsibility.
What makes Karana furniture remarkable isn’t just its aesthetic appeal, but its message: global materials can enrich local narratives. The use of American hardwood, known for its rapid renewability and low carbon footprint, proves that sustainable design can be both practical and poetic. Hendro’s collaboration with local manufacturer Omega Mas further highlights the power of community-driven craftsmanship, where precision meets tradition.
This fusion of global and local perspectives is more than a design choice, it’s a lifestyle statement. It encourages consumers to think beyond trends and embrace pieces that tell stories, honor heritage, and tread lightly on the planet. As Dennis Pluemer of Santai Furniture noted during the talks, “Consumers today care deeply about the origins and impact of what they bring into their homes.”
In a world increasingly shaped by fast consumption, Karana reminds us that slow, intentional design is essential. And for those seeking to live with purpose, it’s a beautiful place to start.
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